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Practical factors
cost of labs or materials
Smaller in scale - volunteers likely social science students who have motive
Controlling ext variables in field experiments
Mundane realism - may not actually react way they would in real life in lab
Ethical factors
Often need to deceive
Consent in field experiments - alter behaviour if not
Potential for psychological harm
Theoretical factors
can lack validity as may not represent real life
May not provide much depth as only know how not why
May not be as objective - still need to decide variables to manipulate
Field v lab meaning
Lab is in a controlled environment so able to control others ext factors not needed in experiment - cause and effect
Field is in subjects natural environment - less control over outside variables - get correlations instead of cause and effect as researcher cannot be sure if variables have been influencing behaviour
Examples of field experiments
Paddington station - Sisson = perceptions of social class
Spurter study by Rosenthal and Jacobson to show teachers labellling impacts
Examples of lab experiments
Bobo Doll - Bandura = children imitating violent models
Obedience to authority - Milgram = morally wrong actions meant needing to deceive participants
Hawthorne plant - Mayo = saw that subjects would change behaviour simply being watched