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Scientific method
A systematic process of gaining knowledge through empirical observation analysis and replication
Empirical
Based on data collected through observation or measurement
Why is the scientific method self correcting
Because findings are tested repeatedly through replication and can be revised
Confirmation bias
The tendency to notice information that confirms existing beliefs
Why is personal experience unreliable
Because it involves bias and confounding variables making conclusions inaccurate
Method of tenacity
Believing something because it has always been believed
Method of authority
Believing something because an expert says it is true
Empiricism
Knowledge gained through sensory experience
Reason
Using logic to draw conclusions
Three goals of science
Description prediction and explanation
Description
Observing and recording behavior
Prediction
Using relationships between variables to forecast outcomes
Explanation
Determining cause and effect relationships
Hypothesis
A testable statement about the relationship between variables
What is causation
When one variable directly produces a change in another
Three requirements for causation
Covariation temporal order elimination of alternative explanations
Induction
Developing theory from data
Deduction
Testing theory using data
Theory
A set of statements explaining a variety of occurrences
Function of theory
Organizes data and generates predictions
Parsimony
Explaining phenomena with the simplest explanation
Testability
A theory must be able to be tested and potentially proven wrong
Observational research
Watching and recording behavior without manipulating variables
Why no causation in observational research
Cannot rule out alternative explanations
Naturalistic observation
Observing behavior in a real environment
Participant observation
Researcher joins the group being studied
Structured observation
Behavior is observed in a controlled setting
Case study
In depth analysis of one individual or event
Survey
Collecting self reported data from participants
Meta analysis
Combining results from multiple studies
Observer bias
Researchers see what they expect
How reduce observer bias
Use operational definitions training and blind observers
Reactivity
Participants change behavior when being observed
How reduce reactivity
Use hidden measures or allow participants to get used to observer
Correlation
A relationship between two variables
Correlation coefficient
A number from negative one to positive one showing strength and direction
Positive correlation
Variables increase together
Negative correlation
One increases while the other decreases
Zero correlation
No relationship
Why does correlation not equal causation
Because of directionality and third variables
Directionality problem
Unclear whether one variable causes the other
Third variable problem
A hidden variable affects both variables
Why can no correlation still be misleading
Because relationships may be nonlinear or restricted
Experiment
A controlled test where a variable is manipulated to observe its effect
Independent variable
The variable manipulated
Dependent variable
The variable measured
Control variables
Variables held constant
Control group
Group not exposed to the independent variable
Why compare groups
To isolate the effect of the independent variable
Random assignment
Assigning participants randomly to conditions
Why use random assignment
To evenly distribute confounding variables
Confounding variable
An outside factor that affects results and creates alternative explanations
Why are confounds a problem
They prevent clear cause and effect conclusions
Construct validity
How accurately a study measures what it intends to measure
How improve construct validity
Use clear operational definitions and consistent procedures
Internal validity
Confidence that the independent variable caused the effect
History threat
Outside events influence results
Maturation threat
Participants change over time
Testing threat
Prior testing affects performance
Instrumentation threat
Measurement tools change
Attrition threat
Participants drop out
Selection threat
Groups differ before the study
External validity
Ability to generalize results to real world situations
How improve external validity
Use representative participants variables and settings
Reliability
Consistency of measurement
Measurement reliability
Consistency across trials
Statistical reliability
Results unlikely due to chance
Experimental reliability
Ability to replicate findings
Test reliability
Same results across repeated tests
Random sampling
Selecting participants randomly from a population
Purpose of random sampling
To improve generalizability
Random assignment vs sampling
Sampling selects participants assignment places them into groups
Nominal scale
Categorical with no order
Ordinal scale
Ranked but unequal intervals
Interval scale
Equal intervals no true zero
Ratio scale
Equal intervals with a true zero
Which scale allows three times greater
Ratio scale
Ranking preferences uses
Ordinal scale
Categorizing responses uses
Nominal scale
Between subjects design
Different participants in each condition
Within subjects design
Same participants in all conditions
Carry over effects
Previous condition affects later performance
Order effects
Performance changes due to order of conditions
How reduce order effects
Randomization or counterbalancing
Counterbalancing
Varying order of conditions across participants
Complete counterbalancing
All possible orders are used
Problem with complete counterbalancing
Too many combinations
Incomplete counterbalancing
Only some orders are used but balanced
Latin Square design
Each condition appears once in each position
Advantage of Latin Square
Controls order effects efficiently
Mixed design
Includes both between and within subjects variables
Main effect
Overall effect of one independent variable
Interaction
Effect of one variable depends on another
Two by four by three design IVs
Three independent variables
Total levels in two by four by three
Nine levels total
How many groups in a two by four by three design
Twenty four groups total
Complete randomization
Participants randomly assigned to conditions
Block randomization
Conditions presented in repeated randomized blocks
Advantage of block randomization
Balances conditions across time
What is an example of a history threat
A major outside event occurs during the study and influences participants behavior