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Absolute Words
Words that are extremely specific or definitive.
Ad Hominem
Attacking the person instead of the issue; a type of propaganda used to manipulate.
Anaphora
Repetition at the start of successive clauses or lines.
Anecdote
A brief story used to illustrate a point or claim.
Antithesis
Words or ideas that oppose each other.
Asyndeton
Omission of conjunctions.
Bandwagon Appeal
Taps into people's desire to belong and join the crowd; a type of propaganda.
Bias
An author's opinion or preference, which can be explicit or implicit.
Buzz Words
Words that are popular and useful in influencing people.
Card Stacking
Piling up carefully selected information instead of showing the whole picture; a type of propaganda.
Colloquial Language
Informal, casual language.
Connotation
What a word suggests or makes you think of.
Contrast
Difference between things.
Declarative Sentence
A sentence that makes a statement.
Direct Address
Speaking directly to the audience, often with 'you'.
Emotive Language
Words or phrases meant to evoke emotion.
Enumeration
To mention separately as if in counting or listing.
Ethos
An appeal to credibility, making an audience trust you in order to persuade them.
Explicit vs Implicit Claims
Explicit claims are directly stated; implicit claims require readers to infer.
False Dichotomy
Claiming that there are only two sides to an issue; a type of propaganda.
Figurative Language
Language that is not literal.
Glittering Generality
Using broad appealing words to fool an audience.
Hierarchy
A system of organization with categories and subcategories.
Hyperbole
Exaggeration.
Imagery
Descriptive language (visual, auditory, tactile, olfactory, gustatory).
Imperative Statement
A sentence that gives a command.
Inclusive Pronoun
A pronoun that invites the reader in (e.g., we, us).
Interactive Features
Clickable items on a webpage.
Inverted Syntax
When natural word order is reversed.
Jargon
Language used by a particular group or profession.
Juxtaposition
Making one idea more dramatic by placing it next to its opposite.
Logos
An appeal to logic, reasoning with an audience in order to persuade them.
Metaphor
Comparing two unlike things without using 'like' or 'as'.
Modal Verbs
Small verbs that measure certainty and strength.
Name Calling
Discrediting people and ideas by linking them to negative words.
Pathos
An appeal to emotion, making the audience feel something in order to persuade them.
Personification
Giving human attributes to inanimate entities.
Polysyndeton
Excessive use of conjunctions.
Refutation
Denying the validity of an opposing argument.
Rhetorical Question
A question that does not expect an answer.
Rule of Three
Grouping together three words, ideas, or phrases.
Semantic Field of Diction
When an author uses a pattern of words that all relate to a similar topic or feeling.
Simile
Comparison using 'like' or 'as'.
Simple Solution
Offering a basic answer to a complex problem; a form of manipulation.
Slang
Very informal language, usually reserved for speaking.
Subtext
The unspoken or implied meaning behind someone’s words.
Superlative
Words of highest degree.
Synthetic Personalization
When an author tries to develop a relationship with the reader.
Testimonial
The words of a respected person/celebrity, used to influence an audience.
Tone vs. Mood
Tone is the author's attitude; mood is the emotion the author wants readers to feel.
Transfer
When a symbol that carries respect is used to make something look better.
Truncated Syntax
A form of short sentence that is incomplete in some way.
Typography
The style of printed words (look at font, size, bold, italics, underline, etc.).