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the two types of variables
Categorical variables and quantitative variables.
categorical variable
divides data into groups like color
quantitative variable
measures numerical quantities
Population
all individuals of interest
Sample
subset used to infer about the population
notation for population
N (capital N)
sample size
n
census
A survey of the entire population.
simple random sample
when everyone has an equal chance of being selected
What are other sampling methods?
Stratified random sampling, cluster sampling, and convenience sampling.
sampling bias
when the sample does not match population proportions
What is measurement bias?
when the questions are poorly worded or confusing to understand
What is volunteer bias?
When only people with strong opinions respond (e.g., course evaluations).
response bias
Inaccurate self-reporting due to wording or sensitivity of questions.