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Marketing
Dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.
Need
Something necessary for survival.
Want
Something a person desires but can live without.
Product
Good, service, or idea.
Good
Physical item that can be touched.
Service
An action that one person preforms for another, usually for a fee.
Idea
Concept, cause, issue, image, or philosophy.
Marketing Professional
Person who determines the marketing needs of a company, researches customer data, developed and implements plans, and focuses on customer satisfaction.
Consumer
Someone who buys a product for their own use.
Personal Branding
Establishing a positive image of oneself.
Marketing Concept
An approach to business to focus on satisfying customer needs and wants while making a profit.
Market
All the people and organizations that might purchase a product.
Business to Consumer/B2C
Consists of customers who buy products for their own use.
Business to Business/B2B
Consists of customers who buy products for use in a business.
Target Market
The specific group of customers to whom a company aims its products and services.
Profit
Difference between income earned and expenses incurred.
Marketing Mix
The strategy for using the elements of a product, price, place, and promotion.
Price
The amount of money requested or exchanged for a product.
Place
Location and activities involved in getting a product or service to end users.
Promotion
The process of communication with potential customers in an effort to influence their buying behavior.
Promotional Mix
Combination of the elements used in a promotional campaign.
Channel
Route a product takes from producer to consumer.
Channel Management
Handles the activities involved in moving products through the different routes.
MIM
Gathers and analyzes information about markets, customers, industry trends, new technology, and competing businesses.
Market Planning
Analyzes the potential of different market places in order to create registries to target to a specific market.
Pricing
All the activities involved in setting prices for products.
Product\Service Management
Determines which products a business should offer to meet customer needs.
Selling
All personal communications with customers.
Utility
The characteristics of a product that satisfy human wants and needs.
Note 
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