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Charter Year
1951
California Association of DECA, Inc.
Adult governing body of California DECA
California DECA Board of Directors
Sets policies for California DECA
California DECA Website
www.californiadeca.org
California DECA Social Media
@CaliforniaDECA
California DECA Regions
NorCal, SoCal, Silicon Valley
California Recognized CTSOs
DECA, FCCLA, FBLA, FFA, HOSA, SkillsUSA
California DECA Membership (2024–2025)
7,699 members
California DECA State Director
Brycen Woodley
California DECA State Advisor
Vacant
State President
Ella Min
Vice President of Leadership
Jaylyn Chong
Vice President of Marketing
Shreshta Ramji
Vice President of Northern California
Chloe Fan
Vice President of Silicon Valley
Samay Sikri
Vice President of Southern California
Robert Flores
Advisor Conference
Sept 19–20, 2025 — San Jose, CA
Ultimate DECA Power Trip
Nov 21–23, 2025 — Arlington, VA
SV District CDC
Jan 9–11, 2026 — Santa Clara, CA
SoCal District CDC
Jan 9–11, 2026 — Costa Mesa, CA
NorCal District CDC
Jan 16–18, 2026 — San Ramon, CA
Sports & Entertainment Marketing Conference
Jan 28 – Feb 1, 2026 — Orlando, FL
California SCDC
Feb 26 – Mar 1, 2026 — Anaheim, CA
DECA ICDC
Apr 24–29, 2026 — Atlanta, GA
Emerging Leader Summit
July 11–13, 2026 — Tysons, VA
DECA Founded
1946
DECA Headquarters
1908 Association Drive, Reston, VA 20191
DECA Website
www.deca.org
DECA Social Media
@DECAinc
DECA Month
November
CTE Month
February
DECA Regions
Central, North Atlantic, Southern, Western
DECA Membership (2025)
299,000
DECA Inc. Executive Director
Frank Peterson
High School Division President
Asher Leventhal
HS Division Western Region VP
Praveena Mahendran
DECA Mission Statement
DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management.
First Interstate DECA Conference
1947 — Memphis, Tennessee
First National Officer Team
Elected in 1947
DECA High School Division
Largest DECA division for HS students in business-related courses
DECA Collegiate Division
College/post-secondary division
DECA Alumni Division
Allows former members to stay involved
DECA Professional Division
For teachers, parents, businesspeople
Integrates into Classroom Instruction
DECA activities are part of classroom learning
Applies Learning
DECA uses project-based activities
Connects to Business
Partnerships provide real-world insight
Promotes Competition
Members improve performance through competition
Academically Prepared
High-achieving, ready for challenges
Community Oriented
Focused on community service
Professionally Responsible
Ethical, professional, high standards
Experienced Leaders
Lead through goal setting and project implementation
DECA Constitution Sections
Name & Purpose, Organization, Membership, Voting, Meetings, National Officers, Advisors, Finances, Emblem & Colors, Amendments
Program of Leadership
Strategic plan aligning goals, mission areas, responsibilities, timelines, success metrics
DECA Guide
Annual competitive events guidelines
DECA Direct Online
News, resources, advice
DECA Direct Weekly
Weekly email newsletter
DECA Insight
Advisor-focused content
This Is How We Do DECA
Guide for advisors
Shop DECA
Official DECA merchandise
DECA Inc.
501(c)(3) nonprofit governing DECA
Chartered Associations
Oversee chapters and set standards
Chapters
Local student DECA organizations
National Advisory Board (NAB)
Business reps supporting DECA
Executive Officer Teams
HS & Collegiate elected reps serving as ambassadors
Emerging Leader Honor Award
Recognition for seniors in DECA
Emerging Leader Series
Teaches leadership and 21st century skills
Chapter Climb Challenge
Create a competitor recruitment & training plan
DECA at the Bell Challenge
Produce a video about target marketing strategies
NextGen Innovators Challenge
Solve a tech-focused design challenge
Social Media SimTernship Challenge
Manage ad budget & content in simulation
Auction Marketing Campaign Challenge
Create marketing for estate sale auction
Personal Branding Challenge
Build logo, résumé, vision statement
Disability Is Diversity Challenge
Create awareness presentation
NPS Beverage Marketing Challenge
Develop B2B beverage marketing campaign
Strategic School Procurement Challenge
Create school procurement solution
Social Impact Leader of Tomorrow
Fundraising campaign for NPCF
Community Impact Challenge
Create STEAM-focused outreach campaign
Lead4Change Challenge
Plan and implement a service project
Food Truck Challenge
Design a unique food truck concept
Power Perks Challenge
Create recruitment campaign for energy industry
Digital Presentation Skills Challenge
1–2 minute Virtual Business simulation presentation
Real World Ready
Insurance-focused marketing campaign for young adults
CTE
Program of study preparing students for careers
CTSO
DECA, BPA, Educators Rising, FFA, FCCLA, FBLA, HOSA, SkillsUSA, TSA
ACTE
Association for Career & Technical Education
Community Service Campaign
Supports charitable organizations
Innovation & Entrepreneurship Campaign
Encourages entrepreneurship
Membership Campaign
Recruit student/alumni/professional members
Promotional Campaign
Promote DECA in school and community
Advocacy Campaign
Advocate for DECA during CTE Month
Leadership Conferences
Leadership development
Career Pathways Conferences
Industry-aligned content
State Career Development Conference (SCDC)
Determine ICDC qualifiers
International CDC (ICDC)
Top competitive event conference
DECA Scholarships
Over $200,000 annually, merit-based
Career Clusters
Marketing, Finance, Hospitality, Business Mgmt
National Curriculum Standards
Business administration standards
21st Century Skills
Critical thinking, communication, collaboration, creativity
Project-Based Learning
Real-world project learning
Financial Literacy
DECA builds personal finance knowledge