purpcom mod 3 | topic 3: com for various purposes

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12 Terms

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Informative Communication

It involves giving than asking

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informative communicator

As an _______, you want your receivers to pay attention and understand, but not to change their behavior

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Persuasive Communication

an art of gaining fair and favorable considerations for our point of view

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Argumentative Communication

It relies heavily on sound proof and reasoning

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Persuasion

_____ is an umbrella term of influence. It can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors

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Systematic persuasion

_______ is the process through which attitudes or beliefs are leveraged by appeals to logic and reason

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Heuristic persuasion

_______ is the process through which attitudes or beliefs are leveraged by appeals to habit or emotion

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Informative Speech

This aims to inform by giving instructions, explanations, or demonstrations

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Inspirational speech

This attempts mainly to inspire the listeners and make them more motivated and enthusiastic about life

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Speech to entertain

This is usually delivered to amuse listeners and divert their attention from the usual daily stress or problems they face. This is done by telling light-hearted, funny stories

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Persuasive Speech

This is used by the speaker to influence the thinking, beliefs, or actions of the audience

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inquiry letter

_____ is written when a person needs more information abut products, services, internships, scholarships, or job vacancies offered by companies, associations, or individuals.