a relatively permanent change in behavior; acquired through experience or practice
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Learning theories
classical conditioning (CC)
operant conditioning (OC)
cognitive learning
observational learning
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Classical Conditioning (CC)
learning by association
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Stimulus
an event or object in the environment that cause a response
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Response
the reaction to the stimulus Pavlov knew the dogs salivated when they tasted food
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Unconditioned stimulus (UCS)
naturally occurring stimulus that leads to an involuntary response
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Unconditioned Response
the involuntary response to a naturally occurring or UCS
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Neutral Stimulus (NS)
A stimulus that has no effect on a desired response
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Conditioned
learned
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conditioned stimulus
a stimulus that becomes able to produce a learned response by being paired with the UCS
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Conditioned Response
a learned response to a CS
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High-order conditioning
a strong CS is paired with another NS, causing the NS to become a second CS
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stimulus generalization
responding the same way to a stimulus that is similar to the CS
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stimulus discrimination
to not respond to a similar stimulus; knowing the difference between the CS and similar stimuli
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Extinction
the disappearance of weakening of a CS following the removal or absence of the UCS
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Spontaneous recovery
the reappearance of the CR after extinction has occurred
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Vicarious conditioning
learning associations by observing others and how they react
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avoidance learning
learning to avoid events or conditions associated with dreaded or aversive outcomes
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conditioned taste aversion
avoiding a particular food because the food is associated with nausea or sickness
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advertisement
pair product with pleasurable acts or other desirable things
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operant conditioning (OC) (Skinner)
the learning of voluntary behavior through the effects of pleasant & unpleasant consequences to behavior
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Reinforcement
consequence following a behavior increases the probability that the behavior will occur again
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Positive reinforcement
consequence for a behavior is the addition or experience of a pleasurable stimulus
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Negative reinforcement
consequence for a behavior is the removal, escape from, or avoidance of an unpleasant stimulus
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Punishment
consequence following a behavior decreases the probability that the behavior will occur again
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Punishment by application
consequence for the behavior is by the addition or experience of an unpleasant stimulus
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Punishment by removal
consequence for behavior is by the removal of a pleasurable stimulus
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For punishment to be effective
* needs to occur when the misbehavior occurs * needs to be intense enough to warrant change * needs to be consistent * Should be paired with reinforcement of the desired behavior when possible
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Continuous reinforcement
reinforcement of each and every behavior
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partial reinforcement
a pattern of reinforcement in which some portion rather than 100%, of the incorrect behavior are reinforced
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Partial reinforcement effect
behaviors that are partially reinforced are more resistant to extinction
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Interval schedules
a given amount of time must pass before reinforcement is possible
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fixed interval schedule
the interval of time that must pass before reinforcement becomes possible is always the same
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Variable interval schedule
the interval of time that must pass before reinforcement becomes possible is different for each trial or event
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Ratio schedule
A certain number of responses must be made before the behavior is reinforced
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fixed ratio schedule
the number of responses required for reinforcement is always the same
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variable ration schedule
the number of responses required for reinforcement is different for each trail or event
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Successive approximations
A series of small, gradual steps, that lead to a desired or particular behavior
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shaping
a technique that consists of gradually molding a desired behavior by reinforcing successive approximation
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Discrimination
learning to distinguish between a stimulus that has been reinforced to other stimuli that are similar
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Discriminative stimulus
the stimulus that signals whether a certain behavior is likely to be followed by reward or punishments
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Generalization
the tendency to make the learned response to a stimulus similar to that for which the response was originally reinforced
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Extinction
the process in which one is no longer being reinforced for a previously reinforced response to suppress the response from occurring; with - holding reinforcement
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Cognitive learning
learning through cognitive processes such as thinking knowing, problem-solving,& remembering
that remains hidden until its application becomes useful
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Cognitive map
a mental representation of a spatial arrangement
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Insight
the sudden realization of the relationship among various parts of a problem
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Learned helpessness
the tendency to fail to act from a situation because of a history of repeated failure because of a history of repeated failures in the past
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Observational learning (Albert Bandura)
learning new behavior by watching a model perform that behavior; learning by imitation
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learning/performance distinction
learning can take place without actual performance of the learned behavior
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model
the individual who demonstrates a behavior or serves as an example in observational learning
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Attention
the learner must pay attention to the model
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Memory (chpter 5)
the learner must be able to retain the memory of the behavior observed
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Imitation
the learner must be capable of reproducing or imitating the actions of the model
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motivation
the learner must have the desire to perform the action
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Modeling effect
learning a new behavior from a model
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elicitation effect
exhibiting a behavior similar to that of a model in an unfamiliar situation
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inhibitory effect
suppressing a behavior because a model is punished for displaying the behavior
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Disinhibitory effect
displaying a previously suppressed behavior because a model does so without receiving punishment
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definition of memory
an active system that receives information from the senses, organizes and alters that information as it stores it away, and then retrieves the information form storage
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Encoding
a set of mental operations that is performed on sensory information to convert that information into a form that’s usable & can be stored
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Storage
holding onto the information for period of time
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retrieval
getting information from storage that can be used
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Information processing model
assumes that the processing of information for memory storage is similar to the way a computer processes memory n a series of three parts
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Sensory memory
the very first stage of memory
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Iconic memory
visual sensory memory, lasting only a fraction of a second
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Echoic memory
auditory sensory memory, brief memory of something a person has just heard
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Short term memory (stm; working memory )
the memory system in which information is held for brief periods of time while being used
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selective attention
ability to focus on only one stimulus from among all sensory input
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Chunking
bits of information are combined into meaningful units, or chucks, so that more information can be held in STM
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Maintenance rehearsal
saying bits of information to be remembered over and over in one’s head in order to maintain it in short-term memory
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Long term memory
the memory system into which all the information is placed to be kept more or less permanently
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elaborative rehearsal
a method of transferring information from STM into LTM by making that information meaningful in some way
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non-declarative memory
memory for skills, procedures, habits, and conditioned responses
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declarative memory
contains information that is conscious and known; memory for facts
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semantic memory
general knowledge of language, information learned in formal education
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episodic memory
personal information not readily available to others; daily activities and events
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Retrieval cue
stimulus for remembering; something that trigger us to remember
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encoding specificity
tendency for memory of information to be improved if related information to be improved if related information available when memory was first formed is also available when memory is retrieved
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Recall
memory retrieval in which the information to be retrieved must be “pushed” from memory with very few external cues
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Problem- retrieval failure
recall has failed
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Serial position effect
information at beginning and end of a body of information accurately remembered than information in the middle
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primary effect
tendency to remember information at beginning of a body of information better than what follows
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recently effect
tendency to remember information at end of a body of information better than the information ahead of it
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recognition
ability to match a piece of information or a stimulus to a stored image or fact
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problem-false positive
error of recognition in which people think that they recognize a stimulus that is not actually in memory
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Automatic encoding
tendency of certain kinds of information to enter long term memory with little or no effortful encoding
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Flashbulb memories
automatic encoding that occurs because an unexpected event has strong emotional association for person remembering it
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constructive processing
memory retrieval process in which memories are “built” or reconstructed from information stored during encoding
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Problem- Hindsights bias
the tendency to falsely believe, through revision of older memories to include newest information that one could have correctly predicted the outcome of an event
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Misinformation effect
tendency of misleading information presented after an event to alter the memories of the event itself
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False memory syndrome
creation of inaccurate or false memories through the suggestion of others often while the person is under hypnosis
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Curve of forgetting
a graph showing a distinct pattern in which forgetting is very fast within first hour after learning a list and then tapers off gradually
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distributed practice
spacing one’s study sessions
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Massed practice
studying a complete body of information all at once
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Encoding failure
the informations not attended to and fails to be encoded
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Decay or Disuse
information that is not accessed decays from the storage system over time
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Proactive interference
older information already in memory interferes with the learning of newer information
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Retroactive Interference
Newer information interferes with the retrieval of older information