Critiques + Original Insights of 5 stages

Stage 1: What’s a key limitation in how firms identify opportunities?

• Companies sometimes treat any idea as a good opportunity - even if they haven’t validated it with customers.

• Leads to - wasted time + resources on things people don’t want/need.

Stage 1: What's an original insight about high-quality opportunities today?

Best opportunities lie where tech, sustainability, and inclusivity meet (e.g., Too Good To Go - tech-based app tackling food waste).

Stage 2: What is a major risk during idea generation?

Teams may over-focus on quantity and produce repetitive, unfeasible ideas (creativity fatigue).

Explain Critique of Stage 2 about Over-Reliance on Internal Brainstorming

• Lack real consumer context

• not grounded in actual user behaviour.

• better approach = online communities, or co-creation platforms like LEGO Ideas to understand what real users struggle with.

Stage 3: Why is A-T-A-R potentially misleading?

It assumes linearity between awareness and repeat, ignoring modern consumer fragmentation (when marketplace can divide into many small markets)

Stage 3: What’s an overlooked flaw in scoring models?

Scoring is subject to team politics, bias, or mood — reducing decision accuracy.

Stage 4: What's a common pitfall during development?

• Functional silos = When departments don’t collaborate properly

• they only focus on own tasks, not overall product goals.

• Over-engineering = When team adds too many unnecessary features or perfects the product too much before testing it with users.

• If teams stay in silos or over-build product = takes too long to launch anything

• miss valuable customer feedback.

Stage 4: What’s a cutting-edge development insight?

Firms increasingly use AI and synthetic users for product testing over traditional betas.

Stage 5: What’s a strategic weakness in launch theory?

Chasm theory overlooks niche consumer ecosystems.

Stage 5: How has launch strategy evolved in the creator economy?

Micro-influencers

viral pre-launches now rival traditional PR.