The four types of Market Segmentation

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17 Terms

1

Region

Geographic

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2

Social Class

Psychographic

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3

Age

Demographic

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4

Purchase Occasion

Behavioral

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5

Gender

Demographic

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6

Loyalty Status

Behavioral

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7

City/Country Size

Geographic

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8

Lifestyle

Psychographic

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9

Personality

Psychographic

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10

Population Density

Geographic

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11

Income

Demographic

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12

Education

Demographic

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13

Usage Rate

Behavioral

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14

Religion

Demographic

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15

Attitude toward product

Behavioral

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16

Occupation

Demographic

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17

Benefits sought

Behavioral

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