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Region
Geographic
Social Class
Psychographic
Age
Demographic
Purchase Occasion
Behavioral
Gender
Demographic
Loyalty Status
Behavioral
City/Country Size
Geographic
Lifestyle
Psychographic
Personality
Psychographic
Population Density
Geographic
Income
Demographic
Education
Demographic
Usage Rate
Behavioral
Religion
Demographic
Attitude toward product
Behavioral
Occupation
Demographic
Benefits sought
Behavioral