The four types of Market Segmentation
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Last updated 6:30 AM on 2/8/25
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17 Terms
1
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Region
Geographic
2
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Social Class
Psychographic
3
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Age
Demographic
4
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Purchase Occasion
Behavioral
5
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Gender
Demographic
6
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Loyalty Status
Behavioral
7
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City/Country Size
Geographic
8
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Lifestyle
Psychographic
9
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Personality
Psychographic
10
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Population Density
Geographic
11
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Income
Demographic
12
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Education
Demographic
13
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Usage Rate
Behavioral
14
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Religion
Demographic
15
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Attitude toward product
Behavioral
16
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Occupation
Demographic
17
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Benefits sought
Behavioral
Note 
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