active processing of information that needs sustained conscious effort and requires attention
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automatic processing
the unconscious processing of well-learned material (basically muscle memory)
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deep processing
processing information with consideration to its meaning which leads to better recall
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shallow processing
uses surface characteristics to process information
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structural shallow processing
encoding information with the use of visual and physical characteristics
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phonemic shallow processing
encoding information using auditory characteristics
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selective attention
the ability to focus on one particular stimuli while blocking out others
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divided attention
* the ability to focus on multiple stimuli at the same time * requires more automatic processing than selective attention
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metacognition
the ability to be aware and control of your own thoughts and cognitive processes
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short-term memory
* the type of memory that can only be stored for a brief period of time * the capacity for short-term memory is seven plus/minus two
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long-term memory
an unlimited capacity for memory that can store it for sustained periods of time
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explicit memory
stored memory of facts that are made in the hippocampus
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semantic explicit memories
memory of facts, ideas, and concepts
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episodic explicit memories
memories of personal experiences
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implicit memories
type of long-term memory that is remembered unconsciously
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sensory implicit memories
the ability to retain sensory information even after the stimulus has ended
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echoic sensory memories
memory of sound that lasts for about three to four seconds
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iconic sensory memories
memory of visual stimuli that lasts for about 1/4th to 1/2th of a second
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prospective sensory memories
remembering to perform an action at a certain time
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flashbulb memories
a clear memory of an emotionally significant event
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elizabeth loftus
associated with research on false memories
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encoding
process of sensing, processing, and storing information
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visual encoding
process of remembering visual images + forgotten easily
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acoustic encoding
processing and encoding of sound + somewhat forgotten easily
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semantic encoding
when a word, pictures, or phrase is encoded based on the basis of its meaning rather than its sound/vision
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maintenance rehearsal
process of repeatedly thinking about or verbalizing a certain piece of information
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elaborative rehearsal
process of using active thinking about the meaning of the term
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self-reference effect
when someone applies a situation to themselves, they are more likely to remember what the situation is
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storage
the process of maintaining or keeping information readily available
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Atkinson-Shiffrin Model
model that shows information going from shallow to deep memory
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sensory memories
events coming from the environment that can become a part of short-term memory
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chunking
process of grouping information to be stored or processed as single concepts
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hierarchies
a method used to organize information by starting with broad information and then into specific classes
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schemas
a concept of framework that helps an individual to make sense of information
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concept
mental grouping of events, people, and similar things p
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prototype
a mental image or the best representative of a certain category
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anterograde amnesia
the inability to form new memories but remembers past memories
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long-term potentiation
strengthening of neural connections which creates a longer-lasting memory
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retrieval
process of recalling memories such as feelings, images, and events
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recall
process of bringing information from stored memories into conscious awareness
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recognition
when someone notices something that they have previously learned
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relearning
how much faster someone can learn material has been previously learned and then forgotten
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serial-position effect
people tend to remember information in a list that is mentioned first or last
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primacy effect
remembering the first thing in a list that was said
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recency effect
remembering the last thing in a list that was said
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mnemonic devices
tools used to help remember an idea or phrase and can enhance memory and retention
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method of loci
a mnemonic device in which a person memorizes information by placing each item in different locations
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tip-of-the-tongue phenomenon
the temporary inability to remember information s
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semantic network theory
states that a person’s brain likes to form new memories by connecting its meaning to other memories and their meanings
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priming
activation of a memory by association
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context-dependent memory
when someone remembers information in the same place that they encoded it
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state-dependent memory
what someone learns in one state will be easier to recall when in that same state
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mood-congruent memory
when humans store memories about an event, they also store the emotion felt in that memory
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constructive memory
memories can be false details of real events or a completely made up event
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recovered memory phenomenon
individuals can suddenly remember repressed memories (usually via therapy)
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spacing effect
people learn material more easily and effectively when it is studied many times over a long period of time
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testing effect
when someone has enhanced memory after retrieving information rather than rereading it
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herman ebbinghaus
a psychologist that studied human memory and made the forgetting curve
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forgetting curve
people forget 75% of the information that they learn within one day (without relearning/rehearsing)
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retroactive interference
when it is hard to recall old information because of new information
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proactive interference
when it is hard to recall new information because of old information
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retrograde amnesia
when someone is unable to recall recent memories/memories of their general past
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source amnesia/misattribution error
an individual’s inability to remember how they learned previously acquired information
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deja vu
a person’s false sense that they have experienced a situation before
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misinformation effect
a person’s recollection of an event is negatively impacted and becomes less accurate because of information after the event
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motivated forgetting
can be conscious or unconscious in order to shy away from unacceptable behaviors or painful memories
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hippocampus
responsible for the formation of memory and processes explicit memories for storage
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what happens when there is damage to the left side of the hippocampus?
an individual will have trouble remembering verbal information
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what happens when there is damage to the right side of the hippocampus?
an individual will have trouble remembering visual information
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frontal lobes
processes incoming auditory and visual information + makes sense of new information
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thalamus
helps encoding sensory memory into short-term memory
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cerebellum
stores implicit memories that are formed by classical conditioning and conditioned reflex
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basal ganglia
helps form procedural memories
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amygdala
the emotions produced by the amygdala can fuel the brain which can cause memories to last longer
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algorithm
step by step method that guarantees to solve a particular problem
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heuristic
methods used to quickly solve a problem and are less effective than algorithms
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mental set
individuals try to solve a problem the same way all the time because it has worked in the pastfi
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fixation
the inability to look at a problem with a different perspective
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intuition
sensing something without a direct reason and basically an automatic thought
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insight (discovered by Wolfgang Kohler)
when an individual suddenly understands something
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inductive reasoning
reasoning from something specific to something general
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deductive reasoning
reasoning from something general to something specific
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convergent thinking
logical way of thinking; used in IQ and intelligence tests
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divergent thinking
creative way of thinking
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functional fixedness
the tendency to only think of the familiar functions of an object
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availability heuristic
the ability to easily recall immediate examples about something
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representativeness heuristic
when someone judges someone based on how much they match their prototype
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confirmation bias
tendency of individuals to support or search for information that aligns with their opinions and ignore information that doesn't
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belief perseverance
the tendency to hold onto a belief even if it has lost its credibility
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belief bias
the tendency for our preexisting beliefs to distort logical thinking
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self-serving bias
a person attributes positive outcomes to their own doing and negative outcomes to external factor
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attentional bias
when people’s perceptions are influenced by recurring thoughts
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actor-observer bias
a person might attribute their own actions to external factors and the actions of others to internal factor
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anchoring bias
an individual relies heavily on the first piece of information given when making a decision
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hindsight bias
when you think you knew something all along after the outcome has occurred
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framing
a cognitive bias in which people decide on an option based on whether or not a positive or negative connotation is given
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g factor (charles spearman)
underlines specific mental abilities that can be measured on an intelligence test
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factor analysis
a statistical procedure identifying *clusters* of items that could measure your intelligence
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charles spearman
found that if you have a high intelligence in one of the subjects, you have an overall high general intelligence
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L.L. Thurstone
thought that intelligence could be broken up into different clusters: world fluency, verbal comprehension, spatial ability, perceptual speed, numeric ability, inductive reasoning, and memory