Total personality
Nonstop physical space that has its own special reality
Through the psyche, energy flows continuously in various directions
From consciousness to unconsciousness and back
From inner to outer reality and back
Psychic energy is interchangeable with libido
Libido is a life process
Sexual urges are one aspect of the libido
Libidinal energy that courses through the psyche operate autonomously and unpredictably with various results
Operates according to the principle of opposites
Psychic energy is considered an outcome of the conflict between forces within the personality
Without conflict there is no energy and no life
Libido operates according to the principles of equivalence and entropy
Principle of Equivalence
- For a given quantity of energy expanded or consumed in bringing about a certain condition, an equal quantity of the same or another form of energy will appear somewhere
- Balance
- What we want to achieve
Principle of Entropy
- The process within the psyche whereby elements of unequal strength seek psychological equilibrium
- One-sided development of the personality creates conflict, tension, and strain, whereas a more even distribution produces a more fully mature person

Ego-Conscious Mind
- Complex representations which constitutes the centrum of field of consciousness and appears to possess a very high degree of continuity
- Unifying force of the psyche
- Responsible for feelings of identity and continuity as human beings
- Contains conscious thoughts of our own behavior and feelings and memories of our experiences
Personal Unconscious
- Consists of forgotten experiences that have lost intensity for some reason
- Memories; available or suppressed
- Possibly because of their unpleasantness
- Includes impressions that are too weak to be perceived consciously
- We already have it, psyche DNA
Collective Unconscious
- Deposit of world processes embedded in the brain and the sympathetic nervous system which constitutes a sort of timeless and eternal world-image which counterbalances our conscious momentary picture of the world
- Storehouse of latent memories of our human and prehuman ancestry
- Experience and information we share as a species; psychological inheritance
Persona (Masks)
- A compromise between the demands of the environment and the necessities of the individuals inner constitution
- The mask we wear in order to function adequately in our relationships with other people
- Different roles we play; performing the best = may cause imbalance using the persona in all aspects of life
- May take as many forms as the roles we play in our daily routines
- We can learn to hide ourselves behind the masks
- Excessive identification with the persona may have harmful effects in personal development
Shadow (Weaknesses, Unconscious)
- Operates independently in the unconscious, where they join forces with other impulse
- Negative: a dignified and sophisticated executive way suddenly becomes highly abusive toward his colleagues during an important meeting. His arguments may become totally irrational, irresponsible, and unrelated to the issue under consideration
- Positive: seen when a person feels unaccountably vital, spontaneous, and creative
Anima (True Self, Collective Unconscious)
- Feminine archetype in man
- When anima operates positively in man it serves as his inspiration
- Her intuitive capacity, often superior to man’s, can give him timely warning
- Her feelings always directed towards the personal, can show him ways which his own less personally accepted feeling would never have discovered
- Negative: when men act “bitchy” and “catty”
Animus (True Self, Collective Unconscious)
- Masculine archetype in women
- Has positive manifestations when it produces arguments based on reason and logic
- Negative: In intellectual women, it encourages a critical disputatiousness and would-be high-browism
- Argumentative
Self (Conscious and Unconscious/ Unity or Wholeness)
- Archetypal potentiality in all of us
- Way of Individuation: a process by which a person becomes the definite, unique being that he in fact is
- The final goal of striving
- The movement toward self-realization is a very difficult process, and one that can never be fully attained
- Has a transcendent function
- Provides stability and balance to the various systems of the personality
- As individuals explore the unconscious aspect of their individual psyche, they learn more about this side of their nature and its functions and begin to feel more comfortable with it.
- A man begins to understand how his anima forces him to idealize his girlfriend and ignore her fault
- Principle of equivalence (what we want to achieve)
- Principle of entropy (learning towards persona or shadow)
Introversion
- Excessive brooding and indecisiveness at a time when a person needs to make a firm judgment
- The creation of useful and unique products
Extraversion
- Acting injudiciously
- Making sensible decisions