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Sensory storage
Fleeting memory activated by 5 senses
Echoic memory
Momentary sensory memory that is sound-based
Iconic memory
Momentary sensory memory that is visual-based
short term memory
Activated sensory memory that holds a few items for a brief period of time
Retrograde amnesia
Inability to retrieve memories from before brain injury
Anterograde amnesia
Inability to form new memories
Hippocampus
Brain structure involved with the formation of memories
Explicit memories
Memories that we are aware of
Implicit memories
Memories that are not part of our consciousness
Semantic memories
Explicit memories of facts and general knowledge
Episodic memories
Explicit memories of personally lived experiences
Procedural memories
Implicit memories for how to perform a habit or skill
Priming
Implicit memory effect that initiates action based on a cue
Flashbulb memory
Detailed recollections of when and where we experienced shocking events
Long term memory
Relatively permanent storage of information
Phonological loop
Part of creating long term memory based on auditory repetition
Visuospatial sketchpad
Part of creating long term memory based on visual repetition
Levels of memory retention
Structural -> phonetic -> semantic
Encoding
Process by which we transform information into an enduring memory
Storage
Retention of encoded information over time
Retrieval
The process of getting information out of memory storage
Distributed practice
Longer practice and rest periods leads to better long-term recall
Massive practice
Speedy short-term learning
Maintenance rehearsal
Repeating information over and over to keep it active in short term memory
Elaborative rehearsal
Linking of new information to material that is already known
Primacy effect
Information presented first usually has the most influence
Recency effect
Tendency to remember words at the end of a list especially well
Serial position effect
The tendency to better recall items at the beginning and end of a list
Eric Kandel
Established that learning produces changes on the neuronal level, holy grail of neuroscience
Long term potentiation (LTP)
Increased firing that occurs in a neuron due to prior activity at the synapse, neural basis for learning and memory - serotonin is released with learning which increases synapse efficacy and transmission
Consolidation
Process by which memories become stable in the brain
Reconsolidation
Memories can become vulnerable to disruption when they are recalled
ebbinghaus' forgetting curve
memories weaken over time, with the biggest drop in retention right after learning
why do we forget
forgetting curve, retrieval curve, absentmindedness, tip of the tounge, repression
proactive interference
OLD blocks NEW
retroactive interference
NEW blocks OLD
imagination inflation
finding that imagining an event that never happened can increase confidence that it actually did happen
psychology
scientific study of mind and behavior
mind
private inner experience of perceptions, thoughts, memories, and feelings
behavior
observable actions of human beings and nonhuman animals
wilhelm wundt
father of psychology, established first psychology lab, studied reactions to stimuli
structuralism
early school of thought that used introspection to break down the structures of the mind
edward tichener
developed structuralism, pioneered introspection
functionalism
early school of thought that explored the purpose of our consciousness and how it enables people to adapt
william james
founder of functionalism, influenced by Darwin's theory of natural selection, focused on whole mind not individual parts
psychoanalysis
Sigmund Freud, emphazied ways in which unconscious thought processes and emotional responses to childhood experiences affect later behavior
behaviorism
BF Skinner, science of behavior that focuses on observable behavior only
fMRI
technique for revealing blood flow and therefore brain activity
psychotherapist (PhD)
talk therapist, work with clients
clinical psychologist (PhD)
focus more on research and theory, and perform tests, observations, and interviews
licensed clinical social worker
masters degree in social work, works with people to overcome challenges
psychiatrist (MD)
medical degree, may prescribe medications
biological theory
how the brain and body enable sensory experiences, how genes and environment influence our differences
cognitive theory
how we encode, process, store, and retrieve information
behavioral theory
learned behaviors that are observable, environmental causes of the behavior
psychodynamic theory
how behavior springs from unconscious drives and conflicts
humanistic theory
how we meet our needs for love, acceptance, achievment, and fulfillment
social-cultural theory
how behavior and thinking vary across situations and cultures
evolutionary theory
how natural selection of traits has promoted survival of genes
biopsychosocial approach
integrated approach that incorporates biological, psychological, and social-cultural levels of analysis
research psychologist
experimental psychologist
industrial/organizational psychologist
how do we motivate people to work
introspection
observation on one's own thoughts, feelings, and experiences
cognitive bias
systematic error in thinking that can lead to faulty reasoning and decisions
hindsight bias
I knew it all along phenomenon
key elements of the scientific attitude
curiosity, skepticism, humility
psychological science
inquiry based on research and empirical evidence
empiricism
relying on observation, experimentation, or measurement
scientific method
approach to a solution through a falsifiable hypothesis involving operationalization
operationalization
carefully worded statement of a procedure so it can be replicated
demand characteristic
cue that makes participants aware of how the experimenter expects them to behave
observer bias
researchers' expectations influence what they are observing
experimental bias
systematic errors in the research process or interpretation of results
experimental methodology
manipulation of an independent variable and random assignment to groups
non-experimental methodology
describes but does not explain behavior
case study
in-depth investigation of one person or small group
naturalistic observation
watching behavior in real-world settings without trying to manipulate the situation
correlation
measure of the relationship between two variables - can be either positive (more is more) or negative (more is less)
meta-analysis
summarizes previous studies on a topic
surveys
collects data in experimental or no experimental design - can be influenced by wording or social desirability
convenience sampling
choosing individuals who are easiest to reach
directionality problem
when it's unclear which variable influences the other
3rd variable problem
when observed correlation can actually be explained by an unaccounted third (confounding) variable
regression toward the mean
tendency for extreme or unusual scores to regress toward their average
effect size
large size means research findings have practical significance
inferential statistics
drawing conclusions about a sample population to make a generalization
random sample
fairly represents a population so results can be generalized
random assignment
groupings that give all participants an equal chance of being the experimental group
single blind experiment
participants are unaware of which experimental group they are assigned to
double blind assignment
neither participant nor person giving the study knows who is in which group
placebo effect
phenomenon in which some people experience some type of benefit after the administration of a placebo
quantitative measure methods
numerical, ask "what" and "how much"
qualitative measure methods
ask "why" and "how"
descriptive statistics
skewed distributions, central tendencies, variability
IRB (Institutional Review Board)
reviews and approves research conducted on human participants - 5 members (at least 1 scientist and 1 non-scientist)
Ethical Code of APA
Informed consent must be given, students may not be coerced to participate, deception is only allowed under certain conditions, information must remain confidential, participants should be debriefed, participants cannot be put at risk
replication
ability to replicate the essence of the research to get the same results
Likert scales
ordinal-level scales containing seven points on an agree or disagree continuum
correlation coefficient
statistic index of the relationship between two things (from -1 to +1)
informed assent
agreement to participate in the absence of full understanding (minor's version of consent)