deca marketing PD
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professional development
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6 Terms
1
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trade publication
contain info abt new products, available resources, particular successes of other businesses, research, current trends, and legislation
2
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trade association
an organization of businesses in the same industry that share interests and work together
collectively finds solutions to common problems that individuals may have had on their own
share knowledge to increase profitability
3
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paradigm innovation
significant change in the way a product is viewed by users and society at large (ex: iphone)
4
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process innovation
change in how something is done
5
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positioning innovation
when the purpose of a product is changed
6
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product innovation
when a business creates or improves a product
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