Your behavior significantly influences, and is influenced by, your friends, friends of your friends and friends of your friends' friends (i.e., up to 3 "degrees of separation" in your social network) but not farther
- ex. probability of happiness if 1st degree relationship is happy is around 15%, decreases for each higher degree of separation (reaches 0% at 4 degrees)
can we predict character traits of others based on one person given their degree of separation?
- if you have one first-degree obese contact, 50% higher likelihood of you being obese (decreases to almost 0% around 4 degrees)
- Phenomena as diverse as happiness, tastes in popular media, divorce, obesity, alcohol and drug use, political mobilization and cooperative tendencies spread throughout our social networks, and this spread exhibits a striking empirical regularity