Fundamentals of Mass Communication

These flashcards cover key concepts, definitions, and models related to mass communication.

Communication

Transfer of information and understanding from one person to another.

Characteristics of Communication

Universal process; can be formal or informal, an art and a purposeful science.

Functions of Communication

Includes persuasion, self-expression, entertainment, information, and education.

Persuasion

A function of communication where the sender aims to influence the receiver's mind to change their views, often involving emotional appeals and selective language.

Self-Expression

The act of communicating one’s feelings or thoughts, essential for human interaction and understanding.

Entertainment

A function of communication that aims to amuse and engage people, often through art forms like music and dance.

Information

The process of conveying knowledge; has become easier with technology, influencing communication channels.

Education

A process supported by communication tools that informs individuals and helps distinguish good from bad.

Intrapersonal Communication

Communication that occurs within an individual, including self-talk and inner thoughts.

Interpersonal Communication

Direct communication between two people, often characterized by its personal nature.

Group Communication

Interaction within a group aimed at decision-making, problem-solving, or discussion.

Public Communication

Communication directed from a speaker to an audience, aiming to inform, persuade, or motivate.

Mass Communication

Transmission of messages to a large audience through mass media, often with delayed feedback.

Gatekeeping Model

A model in communication that refers to the filters through which information passes before reaching the public.

Johari Window

A model for understanding self-awareness and interpersonal relationships based on the open, blind, hidden, and unknown quadrants.

Defleur's Model of Communication

An extension of previous models emphasizing feedback and the circular nature of communication involving mass media.