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Ab Ovo
from the beginning
Episteme
In classical rhetoric, the domain of true knowledge
Epizeuxis
A rhetorical term for repetition of a word or phrase for emphasis, usually with no words in between.
Ethos
A rhetorical appeal to an audience based on the speaker/writer's credibility
Euphemism
From the Greek for “good speech,” a more agreeable or less offensive substitute for a generally unpleasant word or concept.
Expletive
Figure of emphasis in which a single word or short phrase, usually interrupting normal speech.
Extended metaphor
A metaphor developed at great length, occurring frequently in or throughout a work.
False authority
A fallacy in which the rhetor attempts to persuade his or her audience by using well-respected famous names of people rather than evidence or proof.
Figurative language
Writing or speech that is not intended to carry literal meaning and is usually meant to be imaginative and vivid.
Figure of Speech
A device used to produce figurative language. Many compare dissimilar things.
fragment
An incomplete sentence; A complete sentence must have an independent clause as its base.
Generic conventions
This term describes traditions for each genre.
genre
The major category into which a literary work fits. The basic divisions of literature are prose, poetry, and drama.
gerund
A noun formed from a verb. The verb functioning as a noun always ends with –ing.
Guilt by association
A fallacy where one attempts to discredit an idea or concept based upon disfavored people or groups associated with it.
Hasty generalization
A fallacy in which a conclusion is drawn from insufficient evidence (too small of a sample to draw a justifiable conclusion)
Homily
This term literally means “sermon,” but more informally, it can include any serious talk, speech, or lecture involving moral or spiritual advice.
Hyperbole
A figure of speech using deliberate exaggeration or overstatement
Hypophora
Figure of reasoning in which one or more questions is/are asked and then answered, often at length, by one and the same speaker; raising and responding to one's own question(s).
Illocutionary force
The speaker’s intention when he or she delivers an utterance
Imagery
The sensory details or figurative language used to describe, arouse emotion, or represent abstractions
Imperative sentence
 type of sentence that gives advice or instructions or that expresses a request or command.
Induction
A method of reasoning that moves from specific instances to a general conclusion (contrast with deduction)
Inference/infer
To draw a reasonable conclusion from the information presented.
Infinitive Phrase
 starts with an infinitive [to + simple form of the verb]. It will include objects and/or modifiers.
Interrogative sentence
A type of sentence that asks a question (contrast to declarative or imperative sentences)
Invective
an emotionally violent, verbal denunciation or attack using strong, abusive language.
Irony/ironic
The contrast between what is stated explicitly and what is really meant, or the difference between what appears to be and what is actually true.
Juxtaposition
the “side by side” comparison of two or more objects or ideals for the purpose of highlighting similarities or differences.
Kenning
a metaphoric compound word or phrase used as a synonym for a common noun.
Litote
a form of understatement that involves making an affirmative point by denying its opposite
Logos
Rhetorical appeals based on logic or reasoning.
Metabasis
consists of a brief statement of what has been said and what will follow.
Metaphor
comparison of seemingly unlike things (not using like)
Metonymy
name of one object is substituted for that of another closely associated with it.
mood
The prevailing atmosphere or emotional aura of a work.
Narrative
telling of a story or an account of an event or series of events.
Nonce word
A word coined or used for a special occasion
Onomatopoeia
natural sounds are imitated in the sounds of words.
Oxymoron
wherein the author groups apparently contradictory terms to suggest a paradox
paradox
A statement that appears to be self-contradictory or opposed to common sense but upon closer inspection contains some degree of truth or validity.
Parallelism
Grammatical or rhetorical framing of words, phrases, sentences, or paragraphs to give structural similarity. Repetition of a grammatical element such as a preposition or verbal phrase.
Parody
A work that closely imitates the style or content of another with the specific aim of comic effect and/or ridicule.
Pathos
An emotional appeal used in rhetoric
Pedantic
An adjective that describes words, phrases, or general tone that is overly scholarly, academic, or bookish.
Periodic sentence (period)