storytelling relies on shortcuts (heuristics) and cultural stereotypes (schemata)
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schema
pattern or thought of behavior that organizes categories of info
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effects of rap music videos
binge drinking
marijuana
negative body image
multiple sexual partners
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hedonic perspective of media consumption
\-consumption of media entertainment in pursuit of pleasure or amusement
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eduaemonic perspective
consumption of media entertainment in search for and to ponder lifes meaning truths and purposes
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people who watch TV horror for
entertainment report more positive and negative affect
escape report more cognitive involvement and negative affect
relax report more positive affect
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true crime
non fiction investigation into real people, events, and/or crimes
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true crime narratives
predator: typically white, middle-aged male
victim: typically a white female with a clean past who appeals to societal beauty standards
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hard news
news that treats issue as an ongoing concern and reports events that have occurred within past 24 hrs
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soft news
news that touches on human concerns. reports are less tied to time and place
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4 characteristics of satire
aggression, play, laughter, judgement
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characteristics of violent content in video games
\-high rates of violence in video games
\-childrenâs content has more than adultsâ
\-violence includes socially sanctioned and illegal
\-violence can also include verbal aggression
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racial content ( children)
\-almost all heroes are white
\-no latina characters
black characters unaffected by pain or physical suffering
\-asians associated w martial arts
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racial content (adults)
\-non white characters associated w athleticism
\-non white portrayed as more violent
\-white characters engaged in socially sanctioned violence
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men in video games
* 85% characters are male * bigger chest, waist and hips * hypermasculine characters found mroe in childrenâs content
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women in video games
* smaller chest, waist and hips * minimal clothing
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videogame motivations
* competence * autonomy * relatedness * mastery of controls
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competence
video game structure
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autonomy
we like freedom of choice
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relatedness
social interaction central
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mastery of controls
learned ability to effortlessly perform actions in games
feedback and reaction time
hand-eye coordination
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video game effects
more aggressive cognitions
more aggressive affect
more aggressive behaviors
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difficulties with studying video game violence
\-poor aggression operationalization
\-confounding variables
\-publication bias
\-small effect size
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catharsis
video games provide an outlet for aggression
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video games and pro social content impacts
\-increased helping
\-decreased aggression
\-increased positive affect
\-accessibility of pro-social thoughts
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avatars
self presentations that facilitate interactions in mediated spaces
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identity cue
info abt an individuals traits
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proteus affect
ppl conform in behavior and attitude to their avatars characteristics
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why do we care about avatars?
\-pro social content
\-health content
\-anti social content
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hashjacking
co-opting a dedicated hashtag to promote opposing or irrelevant stance
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influencer
someone who posts to social media in exchange for compensation
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effects of influencers
* intentions to interact * intentions to recommend * intentions to follow advice
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political effects of influencers
\-influencers simplify politics
\-political interest (agenda setting)
\-political cynicism - distrust toward political institutions
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cancel culture
* derived from black twitter * a form of public boycotting against out of reach figures * tool for marginalized groups to speak out against immorality and inequality
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slacktivism
all bark, no bite
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predictions of news effects
\-news coverage emphasizes elements of reality
\-news coverage encourages audiences to consider these emphasized elements as applicable and important
\-news coverage influences how audiences process reality
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news frames and techniques
* metaphors * images * cost v reward * episodic v thematic
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Episodic
highlights personal experiences
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thematic
highlights larger social, political, or economic context
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impacts of news frames
issue interpretations
causal interpretations
treatment recommendationa
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issue interpretations
audience perception of issues, event, or policy
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causal interpretations
audience perception of who or what should be held accountable
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treatment recommendations
audience perception of how to fix an issue
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what gets heavy coverage on the news about political campaigns?
* major announcements * mistakes * responses to speeches * candidate meeting with important people * horse race
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appeals in political ads
\-fear
\-patriotism
\-family/affiliation
\-testimonials
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Social media characteristics
construct profiles
express connections with other users
view connections made by other users
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curation
the production, selection, and filtering of news content on social media
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5 types of curation
journalistic
strategic
personal
social algorithmic
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facebook algorithm
politically interested users report their friends post a lot of polktical content, facebook categorizes these people as politically interested, facebook exposes the politically interested to political content
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echo chambers
environment where all info or opinions encountered are the same
* create distorted perception of reality * potential hotbed for misinfo
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confirmation bias
we find evidence that agrees with our pre existing beliefs
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how to avoid echo chambers
check multiple sources/triangulate
get exposure to alternative perspective
realize your own biases
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opinion leaders
individuals with excess social authority for judging or disseminating info
can combat or propagate misinfo
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violence
behavior intended to cause physical harm or pain to another individual
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blue collar crime
stereotypical crime
drugs
theft
violence
overreported
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white collar crime
non-violent crimes
* corruption * fraud * money laundering * under reported
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property crime
taking money or property
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violent crime
homicide, rape, robbery, aggravated assault
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fairness doctrine
media must present both sides of an issue equally, regardless of credibility
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what inspires fear in young children?
monsters
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what inspires fear in elementary school
physical violence
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what inspired fear in older children?
abstract concepts (pandemic, nuclear war)
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how do young children respond to fear?
physical disengagement (closing eyes)
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how do elementary kids respond to fear?
cognitively respond (thats not real)
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issues with measuing fear
social desirability
inaccurate self reports
physiological measures imprecise
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modeling impacts
training violent reactions
sensitization: pain, fear, disgust
desensitization: relaxed, entertained, comfy
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desensitization
gradual reduction in responsiveness to arousal eliciting stimuli as a function of repeated exposure
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cultivation- mean world syndrome
* cognitive bias from repeated exposure to violence * perception the world is more dangerous than it truly is
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reinforcement of violence
classical conditioning
violence as a solution to issues
repeated violence = desensitization
fits with social cognitive theory
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viewer personalities
disposition to violence
emotional arousal levels
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who watches violent content?
sensation seekers
empaths
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erotica
literary or artistic works with themes of sex and romance
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pornography
media content designed with the primary and often exclusive goal of enhancing and eliciting the sexual arousal of viewers
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sexual content in media PRIMETIME
increased amount over time
sexual talk is more common than sexual behavior
sexual behavior is more frequent between unmarried than married adults
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sexual content in media SOAP OPERAS
contain the most sexual content
more sexual behavior than sexual talk
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sexual content in media FILMS
glorify promiscuous behavior and demonize virginity
rarely show safe sex behaviors and comm
consequences tend to be social in nature
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effects of sexual content
teaching new behaviors
disinhibition of known behaviors
sex crimes
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miller test
does the averge person fidn the matter appeals to be prurient interests?
does the average person find the matter depicts or describes sexual conduct in a patently offensive way?
does the average person find the matter lacks serious literary, artistic, political, or scientific value?
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MPAA Film Trailer Ratings
green band: approved for all audiences
yellow band: internet only trailers approved for age appropriate audiences
red band: approved for restricted audiences, only shown before R films
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issues with rating system
inequities
vagueness
inconsistencies
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trigger hypothesis
exposure will provoke sex crimes
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safety valve theory
exposure will satisfy urges to commit sex crimes
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concerns with studying porn
informed consent
courtesy stigma
negative exposure effects
legal/financial
logistical
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use of porn
sexual enhancement
diversion
substitution
release
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affects of porn
arousal
early age of sexual encounter
violent porn exposure=can lead to more sexual aggression
attitudes/beliefs
* frequency of sex acts * porn v reality * violent porn consumption is related to rape myth acceptance