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Social Psychology
The study of how individuals' thoughts, feelings, and behaviors are influenced by the presence of others.
Social Influence
Exercise of social power to change the attitudes or behaviors of others in a particular direction.
Conformity
The phenomenon whereby an individual alters his or her beliefs, attitudes, or behavior to align with those of a majority.
Normative Influence
A type of social influence that leads individuals to conform in order to be liked or accepted.
Informational Influence
A type of social influence that occurs when individuals look to others for information about how to act in ambiguous situations.
Pluralistic Ignorance
A phenomenon where no one believes, but everyone thinks that everyone believes.
Chameleon Effect
The tendency to mimic unconsciously the nonverbal mannerisms of someone with whom one is interacting.
Compliance
The tendency to agree to do things requested by others.
Foot-in-the-Door Technique
When people agree to a small request, they are more likely to comply with a larger, undesirable request later.
Door-in-the-Face Technique
Starting with an inflated request, then retreating to a smaller one that appears to be a concession.
Scarcity Principle
The idea that rare opportunities are more valuable than plentiful ones.
Obedience
When a person follows the orders of a person of authority.
Deception in Research
The practice of deliberately withholding information or misleading participants about the true nature of a study.
Milgram Experiment
A study that demonstrated ordinary people may commit atrocious acts when ordered by an authority figure.
Emotional Pain and Social Rejection
Experiencing social exclusion can activate brain regions similar to those for physical pain.
Labeling Technique
Assigning a label to an individual and then making a request consistent with that label.