Print Media exam 2

7 considerations when production planing

Audience

Purpose

Use

Processes

Scheduling

Price break

Printing cost per unit decreases with increased quantity

how should you qoute prices for clients

1.5,2,3 times greater t give them an idea of price breaks

Digital presses price

same cost per unit at any quantity

Printer tolerance

10% over/under tolerance for prints under 10,000

4 main divisions of printing quality

Basic

Commercial

Premium

Showcase

Speck job

Specing is the process of submitting specified proposla for printing work a printer uses to print services on

Discuss 3 things that we as designers need to take into consideration when desiging for ptint for a cleint for a specifc target audinec.

design preferences

materials

brand identity

Flightcheck

prepaire files to hand over to a printer

Turn around

who process from start to finish

Q

quantity needed

M

More than 100 M=1000

MM

if quantity is over a million

Trapping

where colors are set vto overalp each other so white gaps dont appear

Choke

reucing size of image to create hairline otline print darker first

Spread

Enlarge image print lighter image first

surprinting

where colors dont trap but overlap

Blue line

Photograpic proof made from negatives is blue

White print Velox

contact proof of each sheet of neg on sperate paper

Integral Digital film

used for trapping and registration high end ink jet

Overlay (color key)

each color is on sperate acetate cmyk layers

How to check and markup proofs

use red ink write clearly circle areas of concern

Set off

Ink doesnt dry properly and transfers can eb fixed by truning heat up

Hickies

dust or disty casuing a spot can be fixed on its own

Show through

printing from one sode inetrfers with otehr due4 to low opcaity

Poor trapping

Incorrect trap makes bounderies over type

Poor registartion

white gap sbetween colors or blurriesess due to screens mis registared

Mark us

black and white color print outs for markup so that printer fully understands aspects of the job

seperations

Along with mark ups you should also supply the printer with color seperaated black and white prints

Disk prep

disk that has file on it you must check using check list

Items you need to hand in for final

Mark up

color separation

disk with indesign file- all images and fonts all

all images should be

tiff or eps

how to make a spot color

make a color Go to swatches pannle and make a swatch click it change mode to spot and name it