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what are the three factors that affect obedience ?
proximity
location
uniform
what is proximity ?
refers to how physically close you are to someone
how was proximity used in Milgram variation study ?
conducted variation where teacher and learner were sat in the same room
what percentage of people went to 450V in this variation of proximity ?
dropped to 40 %
why did obedience rates fall ?
the teacher could directly understand the learner’s pain
what does this variation also suggest about how we view accountability and obedience ?
when we are held accountable for actions and not exempt from consequences , we are more likely to disobey instructions
when the experimenter left the room and gave orders over telephone , what happened to the rate of obedience ?
fell to 20.5%
what does this suggest about distance between an individual and an authority figure ?
less pressure to obey and less concerned about the punishments for disobeying
where did Milgram’s original study take place ?
laboratory at Yale University
To test location and it’s influence, where did Milgram conduct next study?
rundown building in Bridgeport , Connecticut
What happened to percentage of people that went to 450V in the location variation?
fell to 47.5%
What does this show about location and it’s importance ?
can create a prestigious atmosphere that generates respect and obedience
How does location and Legitimate Authority link to Milgram’s studies?
participants could have doubted the legitimacy of the authority (experimenter) due to the questionable environment
what did the experimenter where in original study ? what did it indicate about him ?
grey lab coat
showed his status as a professor or scientist
What was Milgram’s variation on uniform like?
experimenter was called away and replaced by a ‘normal clothes’ person , pretending to be a member of the public
When the ‘normally clothed’ person ordered the teacher , what happened to obedience rates ?
dropped to 20%
what can be suggested about uniform and obedience ?
uniform strengthens the legitimacy of authority and therefore influence levels of obedience
Try to recall all of Milgram’s variations and the the variable that associates , also the percentage of obedience rates .

What is a strength of the role of situational variable of uniform affecting obedience ?
research support
Bickman (1974) conducted a field experiment in NYC
confeds stood on street Nd asked the public to perform tasks like pick up litter
confeds were wearing different outfits varying from security , smart suit , milkman
in security guard uniform , the public more likely to obey orders
uniform adds to legitimacy of authority and situational variable that increases obedience