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Drive-Reduction theory
A psychological need that creates an aroused state that motivates someone to satisfy it and restore balance or homeostasis.
Incentive theory
arousal theory
Piaget's theory of cognitive development
children progress through distinct stages of intellectual growth as they develop their ability to think, understand, and reason. Sensorimotor stage →Preoperational stage →Concrete operational stage →Formal operational stage.
Social-Learning Theory
Bandura’s theory that behavior is learned through observation and imitation of others, influenced by environmental and cognitive factors; reciprocal determinism
Signal-Detection Theory
Our awareness of stimulus depends on intensity of stimulus and our psychological state. Explains how individuals make decisions about the presence or absence of a signal in the presence of background noise or uncertainty (detecting an emergency vehicle's siren in the background noise of a busy city street)
Gender Schema Theory
Children learn from culture what it means to be fe/male and adjust behaviors accordingly
Young-Helmholz Trichoromatic Theory
Retina has 3 color receptors(red green blue) which can produce any color
Opponent Process Theory
Frequency Theory
Place Theory
Gate-control Theory
Just-World Phenomenon
James-Lange theory
Cannon-Bard theory
emotional responses occur simultaneously with physiological reactions. suggests that emotions and bodily responses are independent but happen at the same time. (think about a canon of emotions shooting)
Attribution theory
Singer-Schater Two-factor theory
Cognitive-Dissonance theory
mental discomfort arising from holding conflicting beliefs or attitudes, motivating them to reduce the discomfort by changing their thoughts and actions
Scapegoat theory
Social-Exchange theory
Weber’s Law
Bystander Effect
Hindsight bias
Confirmation bias
Experimenter bias
Trait Theory
study, define, and track one’s traits over their life time, they don’t care about the why, just what they are
Self-serving bias
a readiness to perceive oneself favorably, saying all accomplishments are them and taking little responsibility for failures (blaming on external factors)
Natural Selection
Vygotsky’s sociocultural theory
Activation-synthesis theory
Consolidation theory
Self-Actualization Theory
Theory of Mind
ability to understand and attribute mental states like beliefs, desires, intentions, and emotions to other people (ex. you see someone look through purse, and assume they’re looking for smth)
Yerkes-Dodson Law
there’s a relationship between arousal and performance. There teh arousal, higher the performance (ex. you crave cake, then after eating a lot you don't crave anymore)
Weber’s Law
social desirability bias
tendency for individuals to respond in a way that they believe is viewed favorably by others, even if it misrepresents their own thoughts (ex. ppl said they’d vote for Kamala Harris even tho they didn’t”
sampling bias
when a research sample does not accurately represent the population from which it is drawn, leading to skewed nongeneralizable results.
spotlight affect
tendency to overestimate how much others notice, or judge our appearance and behavior in social situations. Leads to increased self consciousness and social anxiety
self-serving bias
tendency ti attribute our success to internal, personal factors and our failures to external situational factors to maintain positive sel-esteem and good image
halo effect
cognitive bias where a positive or negative impression of a trait or characteristic influences the perception of other unrelated traits (seeing a random fine guy on the street and assuming their smart)
just-word fallacy
cognitive bias that people get what they deserve and the world is fair. But in reality there's always external factors too
cultural bias
tendency to make assumptions about the behavior of another culture based on their their own cultural norms- leads to misinterpretation and misunderstanding
sunk-cost fallacy
phenomenon when a person is reluctant to abandon a strategy/course of action because they have invested heavily in it, even when it is clear that abandonment would be better
altruism
belief in or practice of disinterested and selfless concern for the well-being of others.
proofreaders illusion
tendency to overlook errors in one's own writing due to familiarity with the content (rereading essay and not notice grammar errors)
cocktail party effect
individual can focus on a single conversation in a noisy environment, such as a party, while ignoring other conversations or sounds
stroop effect
a phenomenon demonstrating the interference of conflicting information in a task (green)
apparent movement
when we perceive motion, even if nothing is actually moving (multiplying image creates running effect)
phi-phenomenon
occurs when lights blink on and off in sequence, creating the illusion of movement
Accomodation
when we change a Schema to incorporate new info
Assimilation
when we fit new info into existing schemas
mental set
a tendency to approach problems using a strategy that has worked in the past, potentially limiting creativity.
schema
a cognitive framework that helps organize and interpret information.
repetition priming
occurs when exposed to specific stimulus increases the likelihood of responding with related concepts or stimuli.
semantic priming
exposure to a word or concept facilitates the retrieval of related words or concepts, enhancing recognition and recall.
framing
the way information is presented, which can influence decision-making and judgments. (buying hand sanitizer that resists 99.99% germs, not mentioning 0.01%)
gambler’s fallacy
the belief that past random events affect the probability of future outcomes in gambling situations
episodic buffer
a component of working memory that integrates information from different sources, linking new experiences with long-term memory.
testing effect
the phenomenon where retrieving information from memory enhances long-term retention of that information
serial position effect
tendency to recall items from a list depending on their position, typically characterized by better recall for items at the beginning (primacy effect) and end (recency effect) of the list.
forgetting curve
information is forgotten over time, with rapid initial loss followed by a slower rate of forgetting.
spacing effect
information is better retained when study sessions are spaced out over time rather than crammed into a single sessions
Law of Effect
states behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are less likely to recur.
Tip of the tongue phenomenon
a situation where a person is unable to retrieve a word or fact but feels that retrieval is approaching
Misinformation effect
the phenomenon where post-event information alters a person's memory of the original event
Context-Dependent memory
type of memory retrieval where the recall of information is improved when in the same context or environment as when the information was originally learned
Flynn effect
the observed rise in IQ scores over time across generations.
McGurk Effect
an error in perception that occurs when we misperceive sounds because the audio and visual parts of the speech are mismatched.
self-fulfilling prophecy
an expectation that causes you to act in ways that make that expectation come true.
Reciprocity norm
an expectation that people will help, not hurt, those who have helped them
feel-good, do-good phenomenon
people's tendency to be helpful when already in a good mood
adaptation-level phenomenon
tendency to form judgments (of sounds, of lights, of income) relative to a neutral level defined by our prior experience ( After getting a raise, you're initially excited, but quickly get used to the new income and start wanting more.)
Availability Heuristic
Estimating the likelihood of events based on their availability in memory; if instances come readily to mind, we presume such events are common. (even though <10% of sharks attack humans, many people will view them as danguerous.)
Representative Heuristic
Judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information (ppl thinking doofensmirtz was a pharmacist bc he wore a lab coat, even tho he clearly wasn’t)
Anchoring Bias
cognitive bias that causes us to rely too heavily on the first piece of information we are given about a topic. (person is trying to sell a LV bag to woman who says it too expensive, so he shows a MK bag which is less expensive but still is)
Actor-Observer Bias:
tendency to attribute one's own actions to external causes while attributing other people's behaviors to internal causes.(you fall asleep in class because you were busy last night. but if someone else does, you assume they’re lazy)
Fundamental Attribution Error
tendency for observers, when analyzing others' behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition.(person is late to school bc u think they’re unreliable, when rlly their bus came late)
Groupthink