encoding (taking in a memory), storage (storing memory), retrieval (recalling memory)
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automatic processing
familiar stimuli and their space (location and surroundings), time (when something happened), and frequency ( of times something has happened)
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cognitive maps
mental representation of ones environment, connected to learning and latent learning
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effortful processing
requires attention → rehearsal, the spacing effect (spreading out info over time), maintenance rehearsal (simple repetition, ineffective), elaborative rehearsal (connect to existing knowledge, effective)
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shallow processing
structural encoding (physical structure)
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Intermediate processing
phonetic encoding (phonetic sounds)
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Deep processing
semantic encoding (meaning)
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Self-referent encoding
deciding how or whether the information is personally relevant
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Combining visual imagery with meaning
easier to form images of concrete objects than abstract concepts which affect memory
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Mnemonic devices
acronyms (SOH CAH TOA), acrostics (Please Excuse My Dear Aunt Sally), method of loci (associating items with places and memory palaces)
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Serial position effects
primacy and recency, we can remember certain things more than others because of order
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Primacy
tendency to recall stimuli introduced first
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Recency
tendency to recall most recently introduced stimuli
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Memory storage
sensory input → sensory register (forgetting) → short term memory + rehearsal (forgetting) → long-term memory (after 20 seconds)
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sensory memory
preservation of memory in its original sensory for a fraction of a second, haptic (touch), echoic (sound), iconic (sight), olfactory (smell), gustatory (taste)
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short-term memory
working memory, lasts 20 seconds, small capacity (7 items, increased by chunking)
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chunking
grouping familiar stimuli together
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prospective memory
remembering to do something, a flaw of short term memory that makes this hard
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Flashbulb memories
unusually vivid and detailed recollections of momentous events, long-term memories (LTM) permanence
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Long-term memory
unlimited capacity, explicit/declarative and implicit, LTM
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Explicit and declarative memory
long-term, hippocampus, general knowledge/semantic memory and personal events/episodic memory
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Implicit memory
long-term, cerebellum, skills and procedures/procedural memories and conditioning
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hierarchal theory of memory storage
memories are stored in superordinate (broad) and subordinate (narrow) categories
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long-term potentiation
memories exist in neural connections, and repeatedly activating neurons strengthens their connections and improves memories, LTP
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Memory trace
physical evidence of memory, eric Kandels sea slug study found that CREB and serotonin are linked to long-term memory
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retrieval
getting information out of long-term memory, the measure of retrieval ability → recognition, recall
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Context-dependent memory
Baddeley and Godden, memory is enhanced when we encode and retrieve info in the same place/context
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State-dependent memory
encoding and retrieving in the same "state of mind" and mood enhances memory
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schemas
an organized cluster of knowledge about a particular object/event based on previous experience
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Confirmation bias
Brewer and Treyens, people are more likely to remember things consistent with their schemas and expectations
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Tip-of-the-tongue phenomenon
evidence of memory stored but not retrieved, retrieval failure
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Storage decay
memory loss over time, forgetting is initially rapid, but levels off with time (Herman Ebbinghaus)
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retrograde amnesia
trouble remembering the past, could result from a stroke
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anterograde amnesia
difficulty making new memories and absorbing new information
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Infantile amnesia
cant remember events prior to age 3-4
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Eyewitness memory
Elizabeth Loftus and the misinformation effect
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the Misinformation effect
recall of episodic events changes after post-event information is presented, often caused by leading questions or framing
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source amnesia
attributing an event to the wrong source
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Metacognition
thinking about thinking, solving problems, and making decisions
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Prototype
the visual mental image of a concept, speeds up thinking
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algorithms
step-by-step procedures that lead to a solution
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Heuristics
mental shortcuts used to make a quick decision
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insight
a sudden and often novel realization of the solution to a problem
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convergent thinking
taking logical steps to find a single solution to a problem, might lead to fixation (inability to approach a problem from a new perspective)
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divergent thinking
capacity to generate creative ideas by exploring multiple solutions
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functional fixedness
tendency to only think of familiar functions for objects without thinking of alternative uses
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representativeness heuristic
similarity to a prototype dictates a decision, leads to base rate fallacy (ignoring statistics)
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The availability heuristic
basing judgments on information that is more readily available in our memory, explains the fear factor
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Framing
cognition fallacies, the way something is proposed/framed can affect decisions and judgments
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The sunk cost fallacy
the false belief that one is better off continuing to invest more resources (time, money, effort) in a cause that one has already invested in
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The gamblers fallacy
the tendency to assume that one is "due" success after previous failures
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Risks
people avoid risks when seeking gains but take risks when avoiding loss
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Overconfidence
cognition fallacy, the tendency to overestimate the accuracy of ones beliefs and judgments, made worse by hindsight bias ("I knew it all along")
4-12 months, sounding but not speaking words, using phonemes
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Phonemes
smallest unit that makes a sound
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One-word stage
12-18 months, small words with few syllables, morphemes
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Morphemes
smallest unit that carries meaning (word or prefix/suffix)
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two-word stage
2 years, a few words spoken, telegraphic speech
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Wernickes area
understanding language
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Brocas area
producing language
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Aphasia
impairment of language due to damage in either area
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B.F. Skinner
language acquired by operant conditioning
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Noam Chomsky
Inherent language device, universal grammar rules
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Eric Lenneberg
critical period hypothesis, birth-puberty
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Syntax
rules of grammar used in sentences, children often exhibit overregulation and overgeneralization of grammar rules, Noam Chomskys belief that our brains are wired for this
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Surface vs deep
the actual words versus their meaning, transformation is essential and happens around age 3
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Benjamin Whorf
language=thinking, linguistic determinism
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Linguistic determinism
language can limit or enhance human knowledge and thought
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Psychometrics
field in psychology devoted to testing, measurement, and assessment of personality and intelligence
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Projective test
psychologists use them to analyze hidden emotions, attitudes, feelings, rorsarch ink blots, and thematic apperception tests
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general intelligence
overall intelligence, those who score highly in certain areas (math) tend to score high in others (verbal), Charles Spearman
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savant syndrome
contradicts general intelligence, an individual of overall limited intelligence has a single, exceptional ability
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Phrenology
1700s-1800s, bumps on the head reveal traits and intelligenceC
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Alfred Binet
1905, the first intelligence test to identify mentally deficient children in schools
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Stanford-Binet test
Lewis Terman, 1916, first IQ test
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The Flynn effect
IQ scores have increased from one generation to the next for all the countries for which data existed, largest gains appear in fluid intelligence
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Howard Gardner
critic of “traditional” notions of intelligence, believed in multiple intelligences (MI)