Effective Communication

Quiz 5

Audience analysis

the process of gaining an understanding of your audience members and then acting on that information

Ethnocentrism

when one person views his or her culture, co culture, or viewpoints as the standard and judges others accordingly

demographics

characteristics such as age, socioeconomic status, education level, and gender 

homogenous audiences 

groups that share at least one important demographic or attitudinal characteristics 

general audience 

mixed audience 

physical context

characteristics of the speaking space

temporal context

the point at which a speech is given, relative to the time of day, the time in history, or to other presentations on the same topic 

psychological context

encompasses the moods and frames of the mind of audience members and how they react to your message 

rhetorical participation

asks your audience to contemplate an issue, consider a scenario, reflect on a value, or mull over a proposal without making a verbal response 

what is audience analysis? why must it be a deliberate step in your speechmaking process? 

audience analysis is the process of gathering and understanding information about your listeners to adapt your message to their specific needs, interests, attitudes, beliefs, and expectations. It ensures that your communication is effective and well received

how does a thorough audience analysis help you achieve your speaking goals?

audience analysis allows the speaker to tailor their message, language, and examples to resonate with the audience increasing the overall effectiveness of the speech 

what is the role of context analysis? what are three specific contexts to analyze 

context analysis allows speeches to remain relevant . three specific contexts to analyze are physical, temporal, and psychological

what are some ways to connect your ideas to the audience

ask questions (ex: rhetorical), relate to your audience (ex: demographic)

information 

gathered to get an understanding of a demographic or understanding audience attitude, belief, and values 

polled data

means of collecting information from audience, credibility along with and possible interest and personal biases should be noted 

closed question 

found in surveys and polls where person may only select one option from a limited list 

pseudo listening

(passive) when someone pretends to listens without actually paying attention, often using cues like nodding to appear engaged 

appreciative listening

(passive) listener focuses on and enjoying and valuing content and the speaker for pleasure or a specific goal 

empathetic listning

(active) communication technique that involves not just hearing but actively trying to understand and share the feelings of the speaker

comprehensive listening

(active) listening to understand, the process of focusing on and understanding the content of a speaker's message, requiring active concentration and interpretation

critical listening

(active) listening to comprehend AND evaluate

(ex: political debate)

active listening

when listener is very attentive o what is being communicated pays attention to all communicative details from speaker

ex: body language, expressions, appearance, may involve note taking, involve feedback/ questions

passive listening

no feedback from listener, may not be completely tuned into speaker/message

ex: comedy show