Goodwill represents the value of all favorable attributes that relate to a company that are not attributable to any other specific asset. These include exceptional management, desirable location, good customer relations, skilled employees, high-quality products, and harmonious relations with labor unions
* Good will is recorded only when an entire business is purchased because it can only be identified with the business as a whole
* When the entire business is purchased, goodwill is the excess of cost over the fair value of the net assets (Assets less liabilities) acquired
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Goodwill is not amortized because it is considered to have an indefinite life
Goodwill must be written down if its value has been permanently impaired