Segmentation🐜

NOT DONE

marketing segmenation

is the process of diving a larger, diverse group into smaller, more uniformed groups of people with similar needs and wants.

demopgraphic

dividing people based on their “state of being”. This means age, socioeconomic status, location, region, gender, and ethnicity

psychographic

dividing people based on attitudes, beliefs, values, intertest, and preferences.

product usage

dividing consumers based on how often consumers use a product ranging from non-users to heavy users.

product benefit

is dividing the market based on what problem the product solves and how the consumer will benefit.

frequency escalator

ranging from non-users to heavy users.

target market

niche market

s a small, highly focused segment that provides specialized programming to avid fans. These niche markets are often ignored by large organizations, which creates less competition for niche markets.  

Types of users