Quality Street

What is the purpose of the Quality Street advert?

To sell chocolate using nostalgia and luxury as persuasive techniques.

How are gender roles represented?

The women are decorative and passive; the man is central and in control.

What visual codes are used to suggest luxury?

Rich colours, such as gold and purple, elegant costumes, and a Regency-style setting.

Who is the target audience?

1950s middle-class families—especially women buying treats for the home.

What is the historical context?

Post-WWII Britain—return to traditional roles and celebration of indulgence.

What does the male character’s positioning imply?

Authority and control—he holds the tin and is between the two women.