Thẻ ghi nhớ: Chapter 19 terms (3) | Quizlet

bonus

A payment made at management's discretion when the salesperson attains certain goals; usually given only periodically, such as at the end of the year.

closing the sale

Obtaining a commitment from the customer to make a purchase

cold calls

A method of prospecting in which salespeople telephone or go to see potential customers without appointments

commission

Compensation or financial incentive for salespeople based on a fixed percentage of their sales

company sales force

Comprised of people who are employees of the selling company and are engaged in the selling process

independent agents

Salespeople who sell a manufacturer's products on an extended contract basis but are not employees of the manufacturer; also known as manufacturer'srepresentatives or reps

leads

A list of potential customers

manufacturer's representative

See independent agents

order getter

A salesperson whose primary responsibilities are identifying potential customers and engaging those customers in discussions to attempt to make a sale

order taker

A salesperson whose primary responsibility is to process routine orders or reorders or rebuys for products

personal selling

The two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision

preapproach

In the personal selling process, occurs prior to meeting the customer for the first time and extends the qualification of leads procedure; in this step, the salesperson conducts additional research and develops plans for meeting with the customer

qualify

The process of assessing the potential of sales leads.

relationship selling

A sales philosophy and process that emphasizes a commitment to maintaining the relationship over the long term and investing in opportunities that are mutually beneficial to all parties.

reps

See independent agents.

role playing

A good technique for practicing the sales presentation prior to meeting with a customer; the salesperson acts out a simulated buying situation while a colleague or manager acts as the buyer.

salary

Compensation in the form of a fixed sum of money paid at regular intervals.

sales contest

A short-term incentive designed to elicit a specific response from the sales force.

sales management

Involves the planning, direction, and control of personal selling activities, including recruiting, selecting, training, motivating, compensating, and evaluating, as they apply to the sales force.

sales support personnel

Employees who enhance and help with a firm's overall selling effort, such as by responding to the customer's technical questions or facilitating repairs.

selling teams

Combinations of sales specialists whose primary duties are order getting, order taking, or sales support but who work together to service important accounts.

telemarketing

A method of prospecting in which salespeople telephone potential customers

trade shows

Major events attended by buyers who choose to be exposed to products and services offered by potential suppliers in an industry