Idiographic/nomothetic A03

+idiographic provides rich detailed data

Qualitative data that offers insight into unique human experiences

+idiographic used for generating hypothesis

Explores behaviour in depth so provides new directions for research (case study-genie(feral child) contributed to understanding critical periods

-I inability to generalise findings

as based on single case studies

-I subjective interpretations

Researchers bias as depends on subjective interpretation of case study

+NOMOTHETIC

can be generalised as uses quantitative methods of multiple groups

+N scientific approach

Uses quantitative methods, standardised procedures to increase validity/repeatability

-N not in depth

As only used quantitative data