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Broca’s area
A stroke in Broca’s area causes someone to speak in short, broken sentences
Wernicke’s area
Damage here makes someone speak fluently but with nonsense words
Non-fluent (Broca’s) aphasia
Someone says “uh… dog… walk…” while knowing what they want to say
Fluent (Wernicke’s) aphasia
Someone speaks in long sentences that sound normal but make no sense
Bilingualism/Multilingualism
A person who speaks English and French fluently
Linguistic determinism
A language without past tense may lead speakers to think less about past events
Linguistic relativism
People who speak languages with many color words notice color shades better
Cognition
Solving a math problem in your head
Analogical representation
Using a mental picture of a map to find directions
Symbolic representation
Reading the word “cat” and knowing it means an animal
Concept
Grouping all types of chairs together in your mind
Defining attributes model
Identifying a shape as a square because it has four equal sides
Prototype model
Thinking of a robin as your “typical bird
”
Exemplar model
Recognizing a new type of dog by comparing it to dogs you've seen
Taxonomic categorization
Grouping animals like dogs, cats, and rabbits together
Thematic categorization
Grouping a dog and a bone because they go together
Analytic thinking style
Noticing the exact size, shape, and features of an object
Holistic thinking style
Focusing on how objects fit into the whole scene
Deductive reasoning
All humans need water → you are human → you need water
Inductive reasoning
Seeing many rude drivers and assuming drivers in that city are rude
Decision making
Choosing which meal to order at a restaurant
Satisficers
Picking the first coat that fits and looks okay
Maximizers
Looking at every store to find the “perfect” coat
Algorithm
Following a recipe step-by-step to bake cookies
Heuristics
Guessing the quickest route home instead of checking every street
Availability heuristic
Thinking plane crashes are common because you saw one on the news
Representativeness heuristic
Assuming someone who is quiet and bookish is a librarian
Recognition heuristic
Choosing a known brand over one you've never heard of
Affect heuristic
Choosing a dessert because it “feels good,” not because it's healthy
Framing effects
Preferring meat labeled “90% lean” instead of “10% fat
”
Problem
Wanting to pass a test but not understanding the content
Problem-solving
Creating a study plan to prepare for the test
Mental set
Using the same method to solve a math problem even when a faster method exists
Functional fixedness
Not realizing you can use a coin as a screwdriver
Intelligence
Solving new problems and adapting to challenges
Eugenics
Promoting selective breeding to increase “desirable” human traits
Psychometrics
Using IQ tests to measure thinking ability
IQ
Scoring 110 on an IQ test compared to the average of 100
Flynn effect
Modern students scoring higher on IQ tests than students decades ago
General intelligence (g)
Someone good at math also tends to be good at reasoning and puzzles
Crystallized intelligence
Remembering vocabulary words for a test
Fluid intelligence
Figuring out a new puzzle without prior knowledge
Normal curve
Most people score near the average on IQ tests, with fewer high or low scores
Factor analysis
Finding that many math problems measure two factors
Dysrationalia
A highly intelligent person falling for scams or conspiracy theories
Growth mindset
Believing you can get better at math through practice
Fixed mindset
Believing you're “just bad at math” and can’t improve
Analytical intelligence
Solving logic puzzles quickly
Practical intelligence
Knowing how to fix a flat tire on your bike
Creative intelligence
Coming up with an original idea for a project
Successful intelligence
Using creativity, logic, and practical skills to run a business
Gardner’s multiple intelligences
Someone strong in music but weak in math
Emotional intelligence
Staying calm during an argument and understanding others’ feelings