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second-best-selling game on the switch with 37.62 million sales
around 11,000,000 players log in for at least a few minutes to play a month
released in march 2020 just before lockdown
social interaction was key for those separated
sense of routine and normalcy
positive uplifting atmosphere
in august 2020, gamers brought social activism into the game through BLM caps and staging in-game protests
gamers using social media platforms streamed these protests to raise funds for various causes
these can lead to the game coming under fire and following it's use for hong kong pro-democracy protests and it was removed from sale in chine
audience behaviour has changed due to the internet and the ability for audiences to create their own content at home (prosumers)
amateur content made this way has different values to professional media producers (promotes a connection between other amateur producers, both care deeply about the products they make)
fans often create negotiated readings of the text
fans as 'textual poachers' (selecting parts of the text that appeals to them)
media is shared, adapted and consumed constantly on a range of platforms
spreadable media (spread-ability of it through the internet)
Note 
Flashcard (59)