Afkortingen digital marketing

Afkortingen digital marketing

ROAS

(Return On Ad Spend) - Revenue earned for every dollar spent on advertising.

CPM

(Cost Per Mille/Thousand) - Cost for 1,000 ad impressions (views).

CTR

(Click-Through Rate) - Percentage of impressions that resulted in a click.

CVR

(Conversion Rate) - Percentage of visitors/clicks that complete a desired action (e.g., purchase).

CPC

(Cost Per Click) - Cost paid for each click on an ad.

Cost per conversion

Average cost to get one desired action (sale, lead, etc.).

Cost per lead

Average cost to acquire one potential customer contact.

View-through

Conversion after seeing an ad but not clicking it directly.

Distribution breadth

How many different online stores sell the brand's products.

Distribution depth

How many online stores feature the brand's products prominently (e.g., on landing page).

Website visits (traffic)

Total number of sessions on the website.

Returning / unique visitors on the website

Number of distinct individuals visiting vs. those who have visited before.

Bounce rate

Percentage of visits where the person left after viewing only one page.

Page views

Total number of pages viewed across all visits.

Shopping cart abandonment rate

Percentage of online shopping carts started but not completed.

Engagement on social media

Interactions (likes, comments, shares) with social media content.

Social media followers

Number of people following the brand's social accounts.

Volume of UGC

(User-Generated Content) - Amount of content created by users about the brand.

Impressions

Number of times an ad or content was displayed on a screen.

Repeat purchase rate

Percentage of customers who buy again.