Afkortingen digital marketing

Afkortingen digital marketing

Measuring Clickthrough rate (CTR)

Clicks / Impressions * 100

Measuring Cost-per-thousand (CPM)

Cost / Impressions * 1000

Measuring Cost-per-click (CPC)

Cost / Clicks

Measuring Conversion rate (CVR)

Number of conversions / Clicks * 100

Measuring Cost per conversion

Cost / Number of conversions

Measuring Profit (given a margin of €50)

Number of conversions * Average Profit Margin per conversion (50)

Measuring Return on Advertising Spend (ROAS)/ROI (Return on Investment)

(Profit - Cost) / Cost 

Measuring Conversion rate (for leads)

Leads / Clicks * 100

Measuring Cost-per-lead

Cost / Leads

Measuring Conversion rate (for sale)

Sales / Leads * 100

Measuring Cost-per-sale

Cost / Sales