Studied by 1 person
Basic/Simple Vocab, Not In-Depth
Public Opinion
How people think or feel about particular things
Poll
A survey of public opinion
Random Sampling
Method of selecting from a population in which each person has an equal probability of being selected
Sampling Error
The difference between the results of random samples taken at the same time
Exit Polls
Polls based on interviews conducted on election day with randomly selected voters
Question Wording
The way in which survey questions are phrased, which influences how respondents answer them
Political Socialization
Process by which one’s family influences one’s political views
Impressionable Years Hypothesis
Argument that political experiences during the teens and early 20s powerfully shape attitudes for the rest of the life cycle
Gender Gap
Difference in political views between men and women
Partisanship
An individual’s identification with a party; whether they consider themselves a Democrat, Republican, or an Independent
Party Sorting
The alignment of partisanship and issue positions so that Democrats tend to take more liberal positions and Republicans tend to take more conservative ones
Affective Polarization
Tendency of partisans to dislike and distrust those from the other party
Political Ideology
A more or less consistent set of beliefs about what policies the government ought to pursue
Political Elites
Persons with a disproportionate share of political power
Heuristics
Informational shortcuts used by voters to make a decision
Note 
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