Startup Company Structure and Pitch Deck Essentials

Chief Executive Officer (CEO)

Leader executing the company's vision.

Chief Technology Officer (CTO)

Responsible for all technology-related decisions.

VP of Marketing, Product, Sales

Leads marketing, product development, and sales teams.

Team Leader

Manages a group of developers or designers.

Team

Small group working on a shared project.

Pitch Deck

Presentation outlining startup's business plan.

Elevator Pitch

30-second summary of your project.

Splash Page

Includes company name, logo, slogan, and team.

Company DNA

Mission statement and company culture description.

The Big Idea

Brief description of the startup's core concept.

Target Demographics

Characteristics of the intended consumer group.

The Product

Details on what consumers can buy online.

Market Opportunity / Competition

Analysis of competitors and unique advantages.

Business Model

Strategy for generating revenue from sales.

Marketing Strategy

Plan for promoting the ecommerce website.

Financials

Projections for expenses and sales revenue.

The Team

Biographies of team members related to project.

Investment Opportunity

Funding needed and terms for investors.

Summary

Vision for launch and future growth areas.

LoFi

Low-fidelity design elements for initial mockups.

Mobile First

Design prioritizing mobile viewing experience.

User Interface (UI)

Visual elements for navigation on a website.

User Experience (UX)

Overall experience of navigating a website.

High Fidelity (HiFi)

High-quality design mockups for web pages.

CSS

Cascading Style Sheets for styling web content.

Web Server

Delivers web pages to browsers.

SFTP

Protocol for transferring files to web servers.

SKU

Unique identifier for products.

Product Title

Name assigned to a product.

Product Description

Detailed information about a product.

Database (DB)

Storage location for product information.

Design First Deliverables

Templates and assets for web project development.