Apple TNC case study

when and where founded

1976

US

influence

No 1 brand by value

net worth

$207 billion

when did it expand

2000

why successful

futuristic products- marketing

how many full time temps

164K

production x3

highly skilled low paid workers

provides investment and jobs

low production costs as companies competed for contract

where main production

Shenzhen in China

Foxconn City

Foxconn CIty

business park

self contained

high security

assemble high tech

how many workers in foxconn

400K

2010 scandal china

workers poisoned by chemicals as no ventilation

2006 scandal china

60+ hours per week for 100$ a month

foxconn scandals x2

suicides

under 18s in same conditions as adults

ireland importance and why ireland

eu hq

2nd lowest corporate tax in EU- 12.5%

3 positives of Ireland as hq

4000 workers

attracted other high tech companies- cork now largest private employer

pays taxes to ireland

negative of ireland

avoided tax

how much tax did it have to pay to Ireland

$13 billion in state aid

tax practises x2

accused of tax avoidance- EU and US

uses smaller firms to declare lower profits

organisation

hq in Cupertino in California

consumers mainly in developed- ¼ stores in EU and Middle East

manufacture in China and plans to open more stores there

environmental issues x4

criticised by Greenpeace:

rely on non renewables

discharged pollutants

lack or recycling

toxic chemicals eg pvc

greenpeace campaign and when

green my apple

2006

response to greenpeace and when

2007

removed pvc and bfrs from all products- now ranked 5th on scorecard