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Sympathetic nervous system
"fight or flight"
Lateral Hypothalamus
stimulates hunger
Ventromedial Hypothalamus
suppresses hunger
Classical conditioning
involuntary, simple behaviors, associating two stimuli
Normative social influence
conformity - fitting in
Broca's area
left frontal lobe, muscle movements for speech
Negative reinforcement
increasing target behavior by taking away something
Habituation
decrease in response after repeated exposure - ignoring airplane sound when living near an airport
Independent variable
what is tested
Dependent variable
what is measured
Parasympathetic nervous system
calming
Operant conditioning
voluntary, complex behaviors, associating a behavior with a response
Groupthink
preserve group harmony, don't express opinion
Group polarization
similar views lead to more extreme opinions
Informational social influence
conformity - accept someone else's version of reality
Wernicke's area
left temporal lobe, language comprehension
Punishment
decreasing target behavior
Random sample
individuals selected from population
Random assignment
individuals selected from the sample and divided into the conditions in the experiment
Sensory adaptation
reduction in sensitivity to a stimulus after constant exposure - the sound of the vent in the back of the room