Industry theories

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1

David Hesmondhalgh’s cultural industries theory:

  • Media products are bought once and continually used – they never wear out.

  • Therefore, companies have to make a lot of money out of their products initially, because they don’t often resell the same product repeatedly. ​

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2

Curran and Seaton power and media industries theory:

  • Media industries follow the normal capitalist pattern of increasing concentration of ownership in fewer and fewer hands.

  • This leads to a narrowing of the range of opinions represented and a pursuit of profit at the expense of quality or creativity.​

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3

Livingstone and Lunt’s regulation theory:

  • They ask, does regulation hinder or support creativity?​

  • Example: Stranger Things producers removing swearing and gore for wider audience spread

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4

BONUS Q: When do I use theory?

Paper 1 - Section A - News and Online media

Paper 2 - Section B - Long Form TV Drama

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