"Influencers' Culture"

to endorse 

to appear in an advertisement, saying that you use and like a particular product:

 

They paid $2 million to the world champion _______ their new aftershave.

to appeal 

to interest or attract someone:

 

It's a programme designed ________ mainly to 16 to 25-year-olds.

to woo

to try to persuade someone to support you or to use your business:

 

The company has been trying ____________ the customers with free samples.

hitting their target audience

Do you know a company that is great at realizing what kind of people their goods should be aimed at? 

ethical standards

Principles that govern the behavior of individuals and organizations, often related to what is morally right and wrong.

Influencers should maintain high _____________ to build trust with their followers

consumer behavior

The actions and decision-making processes of individuals in purchasing and using goods and services.

Influencer recommendations can significantly impact _____________.

aspire

To have a strong desire to achieve something high or great.

Many young people ______________ to become influencers because of the perceived glamour and success.

unrealistic expectations

Beliefs or standards that are not practical or achievable.

Influencers often create ___________________ of beauty and lifestyle.

authenticity

The quality of being genuine or true to one's own personality, spirit, or character.

Audiences appreciate _______________ and are more likely to trust influencers who are genuine.

to raise awareness

To increase knowledge or perception of a particular issue or topic.

Some influencers use their platforms ______________________ about important social issues.