MIl lesson 3

*pre-industrial age*

Evolution of media where People discovered fire, developed paper from plants and forged equipment or weapon through stone, bronze, copper and iron.

Papyrus

Use to write on by the ancient Egyptians.

*INDUSTRIAL AGE*

Evolution of media where People used the power of steam, developed machine tools, established iron production and manufacturing of various products (including books through the printing press).

Johannes Gutenberg

A German inventor, invented the printing machine in Germany using the movable metal type in 1456 AD.

George Eastman

Invented the first easy-to-use handled camera called the Kodak camera in 1888

Samuel Morse

Who invented the telegraph in 1844.

Alexander Graham Bell

Who invented the telephone in 1876.

*ELECTRONIC AGE*

Evolution of media where People harnessed the power of electricity that led to electrical telegraphy, electrical circuits and the early large-scale computers (through vacuum tubes, transistors and integrated circuits). In this age, long distance communication became possible.

broadcast

Its usage from radio to signify this one-way type of sending messages or information to a wider audience.

Digital age

Refers to our current age wherein information is still seen as a commodity yet its mode of recording, storage, delivery, and playback relies heavily on digital technology.

 

Digital technology

Encompasses the breaking down of information to the readable and easily transferable zero-one computer binary, focusing on media gadgets that could encode and decode such a binary.

baybayin

The most notable discovery of which is the ancient alphabet whose form was similar to the image-based types of characters of our Asian neighbors.

Francisco Coching

National artist for the visual arts.

Francisco “Koko” Trinidad

Father of Philippine radio.

Global Village

In 1964 to describe the phenomenon of the world’s culture shrinking and expanding at the same time due to pervasive technological advances that allow for instantaneous sharing of culture.

Globalization

Is the process by which a company or organization expands their services and operation in other countries, making the Filipino office their headquarters.

Multinational companies

Are the ones whose companies expand globally and establish their offices in different regions of the world.

Glocalization

It occurs when global media corporations adapt or localize their operation and output to accommodate local circumstances and culture.

Mainstream media

Involves the commercial-run type of media business characterized by the corporate structure of business.

Alternative media

Simply means the other choice of existing mainstream media.

Community media

Is defined as any form of media that is created and controlled by the community – either a geographic community or community of identity or interest, separate from either private (commercial) media, or public broadcast media.

Geographic media

Pertains to the local-based media products produced for a local city, municipality, town, or region.

State-owned media

Means that the government owns and controls specific media outlets.