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Explicit Memory
Consists of fact-based information that can be consciously retrieved
Semantic Memory
Memory for general knowledge
Episodic Memory
Memory for personal experiences and events
Implicit Memory
Contains memories we are not consciously aware of
Emotional Memory
May be formed via the limbic system and may persist even when brain damage has destroyed other memories
Procedural Memory
Non-conscious memory for skills, habits, and actions
Sensory Memory
Capacity: unlimited
Duration: fraction of a second
Condition: attention
Short Term Memory
Capacity: 7 +- 2 chunks of information
Duration: 20-30 seconds
Condition: rehearsal
Long Term Memory
Capacity: unlimited
Duration: unlimited
Condition: rehearsal
Atkinson and Shiffrin Model
Multi-Store Model of Memory- three parts; sensory, short term, long term
Baddeley and Hitch Model
Working Model of Memory- focuses on breakdown of the STM
Glanzer and Cunitz Study
Serial position effect, delay
Cognitive Schema
Mental representations that organize our knowledge, beliefs, and expectation
Social Schema
Mental representations about various groups of people
Scripts
Schemas about sequences of events
Self-Schemas
Mental representations about ourselves
Bottom-Up Processing
Occurs when the cognitive process is data-driven by senses
Top-Down Processing
Occurs when your prior knowledge or expectations (schemas) act as a lens or filter for the information that you recieve and process
Anderson and Pichert Study
Homebuyer or burglar perspective, switched with filler activity, social schema as participants looked for “wants” of their perspective
Bartlett Study
“The War of Ghosts”, story was changed as participants remembered, changed to fit social schemas
Bransford and Johnson Study
Passage read, then passage with picture read. Schema theory, context picture created mental representation
Thinking
The process of using knowledge and information to make plans, interpret the world, and make predictions about the world in general
Decision Making
The process of identifying and choosing alternatives based on the values and preference of the decision-maker
System One Thinking
An automatic intuitive and effortless way of thinking. Employs mental shortcuts that focuses on one aspect of complex problems and ignores others
System Two Thinking
A slower, conscious and rational mode of thinking. This mode of thinking is assumed to require more effort. Thinks carefully about the situation and eliminates possibilities based on sensory evidence.
Wasson Study
Dual-process model, participants shown cards, even #8 and red card due to system one thinking
Reconstructive Memory
The theory that views memory to be an active process of recreation of past events as opposed to a passive process of retrieval
Misleading Questions
Suggest information that is not entirely consistent with what actually happened
Post Event Information
Information about an event provided (directly or indirectly) after the event already occurred
Recall
Retrieval of required information from memory in the absence of any prompts
Recognition
Identifying an object as previously seen
Loftus and Palmer Study
Misleading post-event information, eyewitnesses saw cars collide, given key words (smashed, bumped, collided), speed estimates varied
Heuristics
Shortcuts and incomplete simplified strategies that lead to cognitive biases
Framing Effect
Depending on whether outcomes are described as gains or losses, subjects will give different judgements. People are more willing to take risks to avoid losses and have a tendency to avoid risk associated with gains
Availability Heuristic
Based on the assumption that whatever is available in the long-term memory is remembered because it has occurred frequently in the past and so is more likely to occur in the future
Tversky and Kahneman Study (Framing Effect)
Asian disease, given options to combat issue of death. Chose answer based on how question was framed
Tversky and Kahnemon Study (Availability Heuristic)
Recorded lists of famous and infamous people, participants recalled more famous names. Availability heuristic measured frequency, or fame, associated with people
Flashbulb Memory Theory
Vivid and detailed memories of highly emotional events
Mechanism of Formation
A photographic representation of events that are surprising and personally consequential
Mechanism of Maintenance
The sustaining of the memory that has been imprinted in memory
Brown and Kulik Study
Black and white participants, questionnaire with 10 political events, black participants had more vivid, elaborate memory. Flashbulb memory theory supported
Neisser and Harsch Study
Questionnaire given day of event and 3 years later, didn’t remember much, goes against Flashbulb Memory Theory
Minimal Group Paradigm
The experimental procedure where trivial group differences are created artificially to investigate the effects of social categorization on intergroup discrimination
In-Group Favoritism
Behavior that is biased towards the benefits of the in-group
Out-Group Discrimination
Behavior that creates disadvantages for the out-group
Social Categorization
The cognitive process of categorizing people into in-groups and out-groups
Social Comparison
The process of comparing the in-group and out-group
Tajfel Study
Slides with clusters of dots, over and under estimation, in-group favoritism and out-group discrimination, painting
Human Agency
The belief that people are agents of their own behavior
Observational Learning
Learning that occurs as a result of observing other people perform actions
Reciprocal Determinism
Humans thoughts, beliefs, and actions that affect and are affected by the environment
Self-Efficacy
The extent to which individuals believe they can master a particular behavior
Factors Affecting SCT
Attention, retention, motor reproduction, motivation
Bandura Study
Adults model behavior to Bodo doll, aggressive and non-aggressive, children were more aggressive with aggressive role model. Observational learning and motor reproduction shown
Stereotypes
Preconceived notion about a group of people
Illusory Correlation
A cognitive mechanism that leads a person to perceive a relationship between two events when in reality they are not related
Self-Fulfilling Prophecy
A change in an individual’s behavior as a result of others expectations about this individual
Stereotype Threat
The anticipation of a situation that can potentially confirm a negative stereotype about one’s group
Hamilton and Gifford Study
Desirable and undesirable behaviors, participants overestimated minority group performing negative behaviors, illusory correlation
Steele and Aronson Study
Test performance of black and white participants, black performed worse due to stereotype threat, manifested negative stereotype that white people are smarter
Compliance
The result of direct pressure to respond to a request
Factors Affecting Compliance
Authority, commitment, liking, reciprocity, scarcity, social proof
Door in the Face Technique
A request is made which will surely be turned down. Then, a second request is made which asks less of someone. People are more likely to accept the second request because they feel that the person has lowered the request to accommodate them. Ridiculous
Foot in the Door Technique
Getting people to make a commitment to something small, with the hope of persuading them to agree to something larger. Specific
Low Balling Technique
Getting someone to agree to a vague request and then adding stipulations on to the agreement after. Once people have agreed, they will find it hard to say no. Easy
Cialdini Study (Door in Face)
Asked participants to chaperone juvenile delinquents on a day zoo trip or work 2 hours per week as counselors, no one agreed to second offer, 83% refused to volunteer for zoo
Dickerson Study (Foot in Door)
Participants took survey and signed a poster about their showering, once signed poster they were forced to think about water usage and average shower time went down
Cialdini (Low Balling)
First year psyc students asked to do a study, some told 7 am, some told no time. 56% agreed when no time and 24% committed to 7 am, but almost all committed to 7 am time showed up.
Cultural Dimensions
General factors underlying cross-cultural differences in values and beliefs
Emic
Examining a specific culture from within
Etic
Studying cultures from an outside perspective
Individualism
In these societies, ties between individuals are loose. Everyone is expected to look after him/herself and immediate family.
Collectivism
In these societies, from birth onwards, people are integrated into strong, cohesive in-groups, often in extended families.
Berry and Katz Study
Participants shown lines, had to match length of lines to target line, told choices of other participants to see how individualism and collectivism affect conformity
Enculturation
The process by which people learn the necessary and appropriate norms in the context of their culture
Cultural Norms
The unique set of attitudes, beliefs, and behaviors specific to a particular culture
Oden and Rochet Study
Children and parents in Samoa observed, children learned things such as chores and fishing by watching parents. Enculturation as they learned their norms from observational learning.
Acculturation
Internalizing the norms of the dominant culture to where you have migrated
4 Acculturation Strategies
Integration, assimilation, separation, marginalization
Shah Study
South Asian participants living in UAE, BMI observed compared to control group. Obesity is present as the migrants took part in the culture of indulgence.