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MSM
developed by Atkinson + Shiffrin
details the processing of memory via different memory stores → sensory memory store, STM, LTM
process
environmental outputs received by sensory memory store, stored in a modality specific manner
when attention given, transfers to STM
STM limited in capacity (7 ± 2 items of information) and duration (15-30 seconds), when information rehearsed, transfers to LTM store
LTM unlimited in capacity and duration, enables memory to be retrieved when needed
when information in STM not rehearsed, it decays
support for model
serial position effect
serial position effect
tendency to recall words at the start + end of a list better
primacy effect - tendency to recall words at the start of a list better due to ongoing rehearsal in STM which transfer information to LTM
recency effect - tendency to recall words at the end of a list better than in the middle, due to information just having entered STM
evaluation
+ early model → prompted research
+ influential
- oversimplified
- does not consider distortion of memory
- LTM + STM as unitary stores