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14 Terms

1
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Banner headline

at the top of the page, extends across the whole width

2
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strapline

additional headline above the main headline

3
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sub-headline

subsidiary headline below the main headline

4
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crosshead

sub-heading that appears in the middle of a story, breaking up he text

5
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byline

text that credits the writer, occasionally accompanied by a photo

6
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standfirst

introductory material separated from the main article

7
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reverse out

when white print is used against a black background

8
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drop letter

letter that drops doesn’t so it is extended over 2 or more lines, usually the first letter of an article

9
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caption

wording beneath a photograph or illustration

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