Studied by 0 people
Looks like no one added any tags here yet for you.
Attitude
A positive, negative, or mixed reaction to something.
Physiological Arousal
Physical responses indicating emotional states.
Persuasion
The process of changing someone's attitude.
Self-Esteem
An attitude about one's own worth.
Attraction
A positive attitude toward another person.
Prejudice
A negative attitude toward certain groups.
Ambivalence
Mixed emotions about an attitude object.
Apathy
Indifference or lack of interest in something.
Implicit Attitude
Automatic, unconscious evaluations of objects.
Attitude Strength
Intensity of positive or negative evaluations.
Superficial Images
Visuals that influence attitudes without deep thought.
Logical Arguments
Reasoned statements aimed at changing attitudes.
Commercial Messages
Advertisements designed to persuade consumers.
Conflict in Attitudes
Simultaneous positive and negative feelings toward an object.
Evaluation
Assessment of an object as positive or negative.
Social Psychology
Study of how attitudes influence social behavior.
Behavior Link
Connection between attitudes and actions taken.
Attitude Measurement
Methods to assess individual attitudes quantitatively.
Positive Affect
Pleasant emotional response to an object.
Negative Affect
Unpleasant emotional response to an object.
Cognitive Dissonance
Discomfort from conflicting attitudes or beliefs.
Persuasive Communication
Messages intended to influence attitudes.
Awareness in Persuasion
Conscious recognition affecting attitude change.
Attitude
Evaluation of objects as positive or negative.
Positive Attitude
Favorable evaluation towards an attitude object.
Negative Attitude
Unfavorable evaluation towards an attitude object.
Ambivalence
Mixed feelings about an attitude object.
Indifference
Lack of strong feelings towards an attitude object.
Dispositional Attitudes
General tendency to like or dislike things.
Hepler and Albarracín Study
Found individuals vary in average attitude ratings.
Need for Evaluation
Tendency to form strong opinions quickly.
Judgmental Experiences
Viewing experiences in highly evaluative terms.
Attitude Functions
Serve to quickly judge good or bad.
Closed-mindedness
Resistance to change due to preexisting attitudes.
Fazio's Research
Attitudes can bias perception of new information.
Attitude Measurement
Assessing attitudes through various methods.
Self-Report Measures
Directly asking individuals about their attitudes.
Public Opinion Surveys
Collecting data on attitudes across various issues.
Polling Organizations
Entities like Gallup and Pew Research Center.
Attitude Objects
Any person, idea, or object evaluated by individuals.
Thurstone's Contribution
Pioneered the measurement of attitudes in 1928.
500 Measurement Methods
Numerous techniques developed for assessing attitudes.
Judgmental Terms
High need for evaluation leads to strong judgments.
Cacioppo et al. Study
Identified four reactions to attitude objects.
Maio and Olson Findings
Attitudes help in quick evaluations of encounters.
Eschleman et al. Study
Confirmed variability in individual attitude tendencies.
Attitude
A psychological tendency expressed by evaluating an entity.
Social Psychologists
Researchers studying how social influences affect behavior.
Attitude Scale
A questionnaire measuring attitudes towards an object.
Self-Report Measures
Direct assessments of personal attitudes or opinions.
Likert Scale
A scale measuring agreement with statements.
Multiple-Item Questionnaire
A survey using several questions to assess attitudes.
Public Opinion Polls
Surveys measuring public attitudes on various issues.
Response Bias
Influence of question wording on survey responses.
Extraneous Factors
Unrelated influences affecting survey results.
Survey Research
Methodology for gathering data from respondents.
Attitude Object
The subject or target of an attitude.
Complex Attitudes
Attitudes that cannot be captured by single questions.
Wording Effects
Changes in responses due to question phrasing.
Context Effects
Influences on responses based on question context.
Total Attitude Score
Sum of responses from an attitude scale.
Honesty in Self-Reporting
Assumption that respondents express true opinions.
Impression Management
Desire to present oneself favorably in surveys.
Global Warming
Long-term rise in Earth's average temperature.
Climate Change
Significant changes in global climate patterns.
Democratic Endorsement
High support for policies among Democratic voters.
Republican Support
Variable support for issues among Republican voters.
Survey Limitations
Constraints affecting the validity of survey findings.
Cengage Learning
Publisher of educational content and resources.
Bogus Pipeline
A device to elicit truthful responses.
Self-Report Measures
Surveys asking individuals about their attitudes.
Facial Electromyograph (EMG)
Records facial muscle activity related to emotions.
Covert Measures
Indirect assessment of attitudes through behavior.
Observable Behavior
Actions like facial expressions indicating attitudes.
Physiological Reactions
Body responses like heart rate indicating feelings.
Arousal Measures
Indicate intensity of attitudes, not positivity.
Vertical Head Movements
Nodding indicating agreement with a speaker.
Horizontal Head Movements
Shaking indicating disagreement with a speaker.
Involuntary Physical Reactions
Uncontrolled body responses revealing true feelings.
Facial Muscle Activity
Different muscles contract for happiness or sadness.
Cheek Muscle Activity
Indicates happiness when agreeing with a message.
Forehead Muscle Activity
Indicates sadness when disagreeing with a message.
John Cacioppo
Researcher studying facial muscle activity and attitudes.
Richard Petty
Co-researcher on attitudes and physiological responses.
Tourangeau et al. Study
Showed increased admissions of sensitive behaviors.
Adams et al. Study
Adolescents admitted more smoking with bogus pipeline.
Jones & Sigall (1971)
Developed the concept of the bogus pipeline.
Roese & Jamieson (1993)
Explored self-report accuracy in attitude research.
Gary Wells
Conducted studies on nonverbal cues in attitudes.
Richard Petty (1980)
Studied head movements as indicators of agreement.
Subtle Changes
Facial EMG detects changes invisible to the naked eye.
Attitude Measurement
Combines self-reports and physiological assessments.
Facial EMG
Measures physiological responses to attitudes covertly.
Depressor muscle
Facial muscle indicating negative emotional response.
Zygomatic muscle
Facial muscle indicating positive emotional response.
Corrugator muscle
Facial muscle associated with frowning.
Frontalis muscle
Facial muscle involved in raising eyebrows.
Physiological arousal
Body's response indicating emotional states.
Electroencephalograph (EEG)
Device recording electrical brain activity.
Brain waves
Patterns of electrical activity in the brain.
Note 
Flashcard (59)