MOD 6 EMTECH

Publishing any content

signals that it has undergone the steps from conceptualization and audience profiling to its construction and revisions

• how it can specifically reach the intended and potential audience

• how it could be maintained.

significant factor to consider when publishing

Content Marketing

It is a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a defined audience. It does not deal with individual products, brands, or services. Still, it provides the audience with informative, helpful, or entertaining content through various online marketing activities such as websites or social media platforms.

It consists of an individual content marketing post composed of content marketing elements. For example, an Instagram post consists of the elements post image and the accompanying text. A podcast episode has an introduction, central part, and conclusion as its elements. And in detail, it has spoken text, music elements, recordings, and interview questions as its elements. It differentiates what a content marketing post is from content marketing elements.

Advertising Effect

describes how promoting or advertising content affects communication with a single person or the intended audience.

• Awareness

• Loyalty

• Authority

Advertising Effect includes the following effects that an organization or group can benefit from

Awareness

Published content on highly populated platforms increases the possibility of being visible to a broader audience through sharing. It also means it can be exposed to an audience with an unfamiliar perspective on the content. In this situation, the best thing to do is to stick to the already laid-out message and focus on a like-minded audience, not derail the content's vision.

Loyalty

Essential in marketing as it assures repeat viewing and interaction. Contents the audience appreciates on a personal level create a particular point of trust that can benefit the future.

Authority

Having authority means that people will automatically direct to the published posts to form their perspective on specific topics. It makes one a leader in directing and forming a narrative in driving people to or away from the general opinion. Therefore, it is necessary only to post informational and correct content no matter what.

Search engine optimization (SEO)

• done to optimize content relevance so it can become easily findable and popular for user search queries.

• one of its element is keyword optimization which uses essential keywords and phrases in the title or content so search engines prioritize them whenever users look for them.

• plain language

• relevant keywords

• specific keywords

best keywords to use

Plain language

the audience uses to describe what they are looking for

Relevant keywords

match the content

Specific keywords

combine the topic, message, and other elements

• Focus on 1 to 2 keywords to avoid “keyword stuffing” to cheat the system.

• Use keywords in the title for easier finding. A question-based title is also ideal.

• Use long-tail keywords (three or more words) throughout the content naturally.

Guidelines for Using Keyword Optimization

Traffic Monitoring (Payne, 2023)

It deals with tracking any engagement that the content is getting.

1. Unique Pageviews

2. Traffic Sources Metric

3. Social Media Shares

4. Other Social Media Engagements

Primary Content Marketing Metrics

Unique Pageviews

the number of visitors who have seen or visited the page without any repeat views and visits. It checks whether enough unique viewers see the content as it would mean it performs well. It also highlights the interest in that specific content which could mean that future content should contain related messaging or topics.

Traffic Sources Metric

measures the type and number of sources driving traffic to the website. It can be direct, wherein users visit the page directly to find what they are looking for, referral when they come from a different platform or when the content is shared, and search when users use search engines the content pops right on top results caused by effective SEO

Social Media Shares

Social media platforms have millions of users ready to consume published content posted on them. The more shares the post gets, the more people will know about them, which will help boost the content organically.

Other Social Media Engagements

Some social media features can easily indicate what the users think of the post. Facebook has emoji reaction buttons that give an easier insight into audience reactions, Twitter has like, retweet, and quote retweet features for direct feedback on the content, and Reddit has an upvote and downvote system that lets users easily agree or disagree effectively as the most upvoted content gets a boost and most downvoted content gets hidden.

1. Paid Advertising

2. Brand Collaboration/Partnership

Content Strategies to Boost Content Online.

Paid Advertising

refers to online methods to attract an audience by paying for ad space

Paid Search

automatically appears at the top search results on search engines.

Social Media Advertisements

includes promoting posts to reach a wider audience.

Banner Ads

puts a banner at the top, bottom, or sides of webpages to advertise content.

Brand Collaboration/Partnership

refers to collaborating with “influencers” to post on their platforms to discuss or highlight the content.

asking for feedback from the audience to create an effective interaction.

Understanding the traffic or engagement a content gets is further strengthened by

Feedback and interaction

take place between the owners and their audience. Soliciting user feedback through feedback mechanisms such as surveys, social media and video comments, and reviews help optimize the content according to what the audience needs, and the content must improve.

1. Ratings

2. Acknowledgements

3. Comments

Key Figures for Feedback and Interaction

Ratings

An object to be rated is placed on a defined scale, usually from a 5-point scale represented as a star rating. It is used to rate blog posts and podcasts or as a rating for Facebook fan pages.

Acknowledgments

feedback without scale, such as Likes and its variations on social media sites such as Favorite or Upvote. It also includes stickers or small virtual gifts awarded on live streams like TikTok and Twitch.

Comments

• feedback in text that most social media sites have.

• can start a healthy discussion about the content, even praising it, but also ignite a toxic argument that can be moderated by disallowing or deleting inappropriate comments.

1. Creating content addressing questions

2. Sharing positive reviews and comments

3. Tailored interactions

4. Improving campaigns and promotions

Ways for Using Feedback and Interaction in Content Marketing (Lumao, 2022)

Creating content addressing questions

Doing so gives a personalized response that directly targets the concerns on a larger platform than a comment box. This gesture will be highly appreciated and will make them feel seen. In this way, it will be easier for new audiences to address questions they might encounter in the future as the contents are more searchable than individual comments themselves.

Sharing positive reviews and comments

Feedback does not always mean something bad. It can be a form of appreciation for the content being shared. Sharing this kind of feedback also makes them feel appreciated. It can also serve as a testimonial that can be used to attract new audiences based on the trust and loyalty that have been built and encouraged by current audiences. Nothing beats good word of mouth.

Tailored interactions

It is evident that personalized feedback responses make the audience feel appreciated and seen. Tailoring the response by speaking their language based on their interaction with the content can only have positive outcomes for both parties involved.

Improving campaigns and promotions

Although sticking to personal beliefs is essential, listening and working on negative feedback can always do wonders for the content. This feedback can signal to improve or change how content is campaigned or promoted. Instances like when a wrong brand collaborator was used, an inappropriate symbol or images were used, or the paid ads were overexposed. It is best to consider these as they can be more beneficial to the overall message of the content.