Digital Media 1 Exam Review

Traditional Media

Communication that was well established before the internet age; books, newspapers, magazines, etc.

Social Media

Created and controlled by a community of users that interact using the internet; examples include blogs, Facebook, twitter, etc

Digital Media

The use of creative design and computer technology to combine forms of media to reach the audience in various ways

Pre-Production

Defining the parameters of the project and making preliminary decisions about conveying the intended message to the audience

Production

The active process of using industry standard software and hardware to create an original piece of digital media

Post Production

Modifying the project to accomplish the intended purpose; optimizing the output file to meet client's specific needs

Commercial Use of DM

Inteded to persuade the audience to use or buy a product; examples include commercials, advertisements and other marketing products

Entertainment Use of DM

Intended to captivate an audience and keep them engaged; examples include digital art, movies, video games, music, etc

News/Informational Use of Dm

Informs the audience about recent events and/or provides information about a topic; examples include news casts, online periodicals, etc.

Public Service Announcement Use of DM

Conveys an important message to the public (No specific audience) often instigates the public to take action or further educate themselves

Educational Use of DM

Uses digital media to interactively teach content or demonstrate a process examples include online tutorials, descriptive animations, etc

Electrical Hazards

When electrical connections used by digital media equipment are not handled properly, it could result in electric shock burn, or other injury

Tripping Hazards

when pieces of digital media equipment and their connecting cables are not managed properly, it could result in blocked walkway or tipping hazard

Ergonomics

Designing the workplace to best fit the worker, reducing strain n the body and enhancing comfort during digital media ceation

Cyberbullying

When a person is threatened, harassed, humiliated, tormented, or otherwise targeted using the internet, mobile phones, or other digital technology

Identity Theft

When personal information (SSN, credit card number, passwords, etc) is stolen and used to gain access to financial or personal accounts

Virus/malware

Programs that are specifically designed to damage a computer when installed; can access personal information, corrupt files, and even erase the hard drive completely

Spam

Unwanted Emails (usually sent in a large volume) that advertise products or promote services that were not requested by the recipient

Online Hoax

A false claim that is spread through electronic means (email, social media, blogs, etc), examples include chain letters, untrue accusations, etc

Internet Addiction

A compulsive disorder that causes an unhealthy obsession with the internet, and other digital resources

Intellectual Property

Original creations of the mind that can be protected by law; literary and artistic works, designs, symbols, images, names, etc

Copyright

The Exclusive legal right to reproduce, publish, sell or distribute the expression of an intellectual property (literature, design, audio, video, etc)

Trademark

A mark (logo, symbol, word, phrase, etc) legally registered or established by a company to represent a service or product; cannot be used without the permission for the owner

Plagiarism

Taking someone else's work or ideas and passing them off as your own

Libel

A published (written or printed) false statement that is damaging to a persons reputation or success

Slander

An oral (spoken) false statement that is damaging o a person's reputation or success

Hue

The name given to a color

Saturation

The amount of hue used in a color

Brightness

How light or dark a color appears; adding black or white changes a colors brightness

Diagonal Lines

Add interest to a design

Curved Lines

Give a relaxed feel to a design

Lines

Give direction, create movement, thick lines show importance, thin lines show quick movement

Shapes

Form objects, can be used to identify objects (circle, square, triangle)

Texture

Create illusion of a surface appearance, adds depth and dimension to a design

Proportion

Size relationship between design components.

Formal Balance/symmetric balance

Design is exactly equal on both sides

Informal Balance/Asymmetrical balance

Both sides of the design are not equal, but are still balanced

Rhythm

Creating the feeling of movement in a design, generated through the repetition of lines, colors, shapes, and textures

Emphasis

Center of interest in a design, component of the design that is noticed first

Unity/Harmony

When all components of a design look as if they belong together

Digital Graphics

Any image or design created or edited by a computer

Bitmap Graphics/Raster Graphics

Use square pixels arranged in a grid that have assigned colors, lose clarity when viewed up close

Vector Graphics

Use mathematical formulas to define lines, points, curves, and other attributes, don't lose clarity when zoomed in, and are best type of graphic for large scale printing

Resolution

Determined by (PPI) Pixels Per Inch, describes clarity of Bitmap/Raster Graphics

RGB Color Mode

Red, Green, Blue, optimized for viewing on a screen

CYMK Color Mode

Cyan, Yellow, Magenta, Black, optimized for printing purposes

1-Bit Color Depth

Black and White only colors displayed

24-Bit Color Depth

True Color (16.7 Million Colors)

Paint Program

Digital Graphic program that creates bitmap graphics

Draw Program

Digital graphic program that creates vector graphics

Selection

Surrounding specific parts of a graphics to make individual adjustments

Layering

Separating components of a design individually or into groups in order to make specific adjustments

Opacity

Determined how little or much you can see through a design component; transparency

Filters

Preset effects used to quickly adjust a graphic's appearance.

Grids and Rulers

Measuring tools used to assist in the scaling, arranging, and spacing of design components

Gradient

A gradual change of color within a design componennt

.JPEG (Graphic Format)

Most common graphic file format

Full Color Graphic

Small File Size

.GIF (Graphic Format)

Indexed Color Format (256 Colors)

Supports simple transparency Layer

.PNG (Graphic Format)

Supports advanced transparency

Average File Size

Interlaced, optimizing for internet use

.TIFF (Graphic Format)

Variety of color formats

Best for desktop publishing or print work

.TGA (Graphic Format)

Most commonly used by digital scanners

Full Color Format

Large File Size

.PSD (Graphic Format)

Used by Adobe Photoshop

Allows future editing

Frame Based Animation

Flip Book, series of individual frames that create the illusion of animation

Vector Animation

Use computer generated formulas to make animation; utilizes tweens between keyframes; small file size with smoother movement and clearer images

2d Animation

Has a flat look in appearance; (Family Guy, Simpsons)

3D Animation

Has more depth and realistic appearance

Frame

Still Image that creates animation when viewed in succession

Keyframe

Specified place in the animation where change occurs

Motion Tween

Used to make an object smoothly transition from a defined starting position to a defined ending position

Shape Tween

Used to make an object gradually morph or change shape

Symbol

An object stored in the library of a project that can be quickly accessed and used repeatedly throughout the animation

F.P.S (Frames Per Second)

Unit of Playback speed of an animation

Alpha

Transparency value of object in animation; normally used to make an object gradually fade in or fade out

Anchor Point

Rotation axis of an animated spinning object

Scene

A division of frames used to separate different parts of an animation to make editing and playback easier to organize

.GIF (Animation)

Supports frame based animation

Simplest way to display short animation clips

Only animation format that cannot play audio

.SWF (Animation)

Animation format for use of the INTERNET

Supports frame based and vector animation

Allows user interactivity

Small File Size

.MOV (Animation)

Converts animation to video file

Can be imported/edited by video editing software

Used for television broadcasting

.FLV (Animation)

Uses Adobe Flash Player

Embedded video on internet

.FLA (Animation)

Native Project used by Adobe Flash

Preserves project layers, scenes, and library for future editing

Can be opened/edited by Flash

Samplling

Reproduces a sound wave by recording many fragments of it

Monaural Channel

All sources of audio play out of one single channel

Sterophonic (stereo)

Audio sources can be separated into two different channels (left and right)

Surround Sound

Multiple audio channels; usually 5-7 separate channels

Track

Separate layers of audio used to record sources individually

V.U Meter (Volume Units Meter)

A visual representation of the audio volume level; used to ensure all audio clips recorded are at the same level and not too loud

Master Level

Used to control the overall output volume of an audio recording

Audio Panning

When audio is recorded through separate channels (left or right)

Over-Modulation

Sound interference that occurs during recording when audio levels are too high and causes the signal to distort or lose clarity

Clip

A section of recorded sound used to create an audio production

Trim/Splice

Starting and stopping audio clips at a defined point in the recording

Fade Up (IN) and Fade Down (Out)

Gradually increasing or decreasing the volume of an audio clip

Crossfade

A gradual volume transition from one audio clip to another

Adjusting Track Levels

Increasing or decreasing the volume of individual tracks to ensure all tracks are audible and blend well together

Loop

used to make a particular section of audio repeat

Audio Effects

Adjustments to audio clips used to change the original sound in order to reach the desired outcome

Background Audio

Music and/or sounds used together with a voiceover (usually at a lower volume) to add interest and depth to an audio production

Voiceover

A voice recording used to convey a message to the audience

.MP3

Most popular audio file format

Standard for downloading and storing music files

Commonly used for streaming over the Internet

.WAV

Standard file format for PCs

Native Sound format within the Windows Environment