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Willingness to Pay
Maximum amount a buyer will pay.
Consumer Surplus
WTP minus price.
Producer Surplus
Price minus cost.
Total Surplus
CS / PS.
Efficiency
Allocation that maximizes total surplus.
Market Power
Ability of a single buyer/seller to influence price.
Externality
Side effect on others not accounted for in the market.
Deadweight Loss
Loss of total surplus from under- or over-production