Media Music Video's

What are common conventions of music video’s

Pop, Indie/folk, rock, R and B

Pop

attractive singers and dancers, colourful, somethings revealing costumes, in studio or familiar setting, dance routines, eyes contact with camera

R and B

sexualised images, such as topless men, colourful costumes, symbols of wealth such as gold jewellery, cars, at studio, nightclub or house party

Rock

focus on artists, often performance based, alternative or leather costumes, low key lighting, on stage or in unusual settings

Indie/folk

focus on artists performance, understated costumes, show band playing, instruments, simple, low-budget, in country, street or warehouse

When analysing representation in a music vid what do you want to consider

how artist is being shown, how others are being shown, how song is promoted, how the audience is expected to feel when they listen

Different music vids styles

Narrative linear, Narrative fragmented, performance, mixed, cameo, animation

Narrative linear, what it is and what effect it has on the vid

vid tells story from start to end and is used to emotionally engage viewers in the story

Narrative fragmented, what it is and what effect it has on the vid

vid tells story in parts or not in chronological order and it helps to get the viewer to become more interested in the story and want to find out more

performance, what it is and what effect it has on the vid

band or singer is preparing a performance, may be dancers, helps to to give the artist authenticity and makes people view them as talented

mixed, what it is and what effect it has on the vid

a narrative vid that frequently cuts to artist performing the song, this helps the audience to remain entertained while also remembering the talent of the artist themselves

cameo, what it is and what effect it has on the vid

artist features in the narrative but does not perform or participate in the story, this helps put the artist as separate from the music and images

animation, what it is and what effect it has on the vid

cartoon, stop motion, or computer-generated images, this help the vid to maybe be more memorable than a live-action