Contemporary Public Speaking - Chapters 5, 6, 7, 8

Contemporary Public Speaking Megan Foley Pat Gehrke 2023

audience analysis

The process of gathering information about your audience’s values, attitudes, and behaviors

demographic information

data that categorizes your audience member’s identities

psychographic information

data that categorizes your audience member’s values, attitudes, and behaviors

public

a group of people connected by a shared identity, assembly, or media consumption

identity public

groups defined by shared social, political, or cultural membership

media public

groups defined by shared consumption of media text, artist, or genre

immediate public

groups defined as simply sharing the physical or virtual space of your presentation

exigence

your calling to speak to a particular audience on a particular subject

specific purpose

a detailed goal including public, topic, and outcome of your presentation

deductive reasoning

reasoning from a general principle to apply it to a specific case

inductive reasoning

reasoning from an example to arrive at a general principle

fallacies

logical errors. include: false authority, personal attack, unrepresentative example, overgeneralized principle, correlation vs causation, reversing effects, risk distortion, confirmation bias, motivated reasoning

term of art

a word or phrase that has a specialized meaning in a particular field or profession

spoofing

disguising the actual source of a website, email, social media post, or other communication

reliability

the consistency of information across multiple sources

SIFT method

Stop, Investigate, Find Better Coverage, Trace to Original Context.

four step process for testing the reliability of information

CRAAP test

Currency, Relevance, Authority, Accuracy, Purpose

another method to determine the reliability of a source