Lesson 3: Business Plan Contents – Target Customers, Value Proposition, Market, and Product Offering
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9 Terms
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Target Customers
A target market refers to a well-defined customer segment that a business aims to serve within its market.
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Value Proposition
It refers to the benefits and worth that a business promises to deliver to its customers if they choose its product or service.
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Description
A brief explanation of the products or services.
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Pricing
Proposed prices for products or services.
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Differentiation
How the product/service differs from competitors.
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Marketing Strategies
Plans for promotion and distribution.
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Order Fulfillment
The process of handling customer orders.
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Legal Considerations
Intellectual property, trademarks, or necessary permits.
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Future Offerings
Plans for new products or services.
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