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A short audio or video segment produced to advertise an upcoming news bulletin or news items is called a(n):
teaser
News as a product has two important economic features. One feature is that it is "non-excludable" meaning:
Once the news is reported, anyone else can use it, including competitors reporting their version of your news
A "hard news" story does what?
Lists the bones of the story
When someone does NOT give credit for words and ideas that is called what?
Plagiarism
Which government agency requires pharmaceutical ads contain disclosures when broadcast on TV:
A) FDA
B) FCC
C) FBI
D) FTC
FDA
From a business perspective, all of the following are disadvantages of TV
broadcasting EXCEPT:
A) Increasing use of DVRs reduces impact of commercials
B) Proven success record for promoting mass consumer products
C) Audience share is declining due to add fragmentation
D) TV shows skew older and lower income
Proven success record for promoting mass consumer products
Social media is allowing users to participate in generating news like never
before. Pew Research found all of the following to be true EXCEPT:
A) 50% shared or reposted news stories, videos, or images
B) Less than 10% of online users commented about the news
C) 14% posted pictures of news
D) 12% posted videos of news
Less than 10% of online users commented about the news
News as a product has two important economic features. One feature is
that it is "non-excludable" meaning:
A) Once the news is reported, it is copyrighted and no one else can cover
that story
B) Successful news reporting is built around exclusive interviews with
prominent media
C) No one can be excluded from the news
D) Once the news is reported, anyone else can use it, including competitors
reporting their version of your news
Once the news is reported, anyone else can use it, including competitors reporting their version of your news
Which street name should NOT be abbreviated according to AP Style?
A) 35 Cherry St.
B) 26 Rose Ave.
C) 90 Holmes Blvd.
D) 59 Vine Dr.
59 Vine Dr.
Which headline is most consistent with AP style in voice, structure, and
format?
A) Budget announced by President. Congress to discuss it
B) President announces budget; Congress to discuss it
C) President announces budget: Congress is going to discuss it
D) Budget announced by Presidentâ€"Congress will be discussing it
President announces budget; Congress to discuss it
government agency requires pharmaceutical ads contain disclosures when broadcast on TV
FDA
A student reporter has been assigned to write a story about a new science
teacher at the school. The reporter has created a list of questions to ask
the teacher during the interview. Midway through the interview, the
teacher mentions an interesting and unusual job she once had as a
scientist on an Arctic expedition. The reporter's best response would be to:
A) Ask the teacher whether she prefers to complete the planned interview
or spend more time discussing her work in the Arctic instead.
B) Incorporate into the interview several questions aimed at eliciting more
information about the teacher's work in the Arctic.
C) Ask the teacher for time to prepare a new set of questions for an
additional interview that will focus on her work in the Arctic.
D) Listen attentively to what the teacher has to say about her work in the
Arctic and then continue with the original set of questions as planned.
Incorporate into the interview several questions aimed at eliciting more
Which is the best example of a student editor of a student-produced
newspaper applying the ethical principle of seeking truth and reporting it?
A) The editor refuses to publish the names of several students who have
been accused by another student of cheating on an exam.
B) The editor includes critical letters and e-mails from readers among the
letters that are selected to be printed in the newspaper.
C) The editor refuses to accept an advertisement from the owner of a
business who is the subject of a story.
D) The editor insists that all reporters be able to verify the accuracy of
their news stories before they are printed.
The editor insists that all reporters be able to verify the accuracy of their news stories before they are printed.
What modern event coincided with a huge loss of trust in mass media?
9/11
Congratulations on becoming the movie reviewer! To prepare for your first
review, you should:
A) Send a note to the movie's studio to ask if you can speak with someone
for quotes after you watch the movie.
B) Record clips of the movie with your phone to ensure accuracy in quoting
the movie's main lines.
C) Call the movie theater and let them know that you are coming.
D) Make sure you have enough pens and paper to take good notes.
Make sure you have enough pens and paper to take good notes.
Group of people at a publication who strategize and determine the tone and direction
An editorial board
Who is NOT a historical figure of journalism?
A) Joseph Pulitzer.
B) Frederick Douglass.
C) Andrew Mulligan.
D) William Randolph Hearst
Andrew Mulligan
publication that contains information about current events, features on different topics and advertisements
newspaper
newspapers that were named after the cost, 1 cent
penny press
journalism style that puts the most important facts in the first paragraph
inverted pyramid
mid-1890s journalism that represented sensationalism, screaming headlines and cheap melodrama
yellow journalism
the beginning of investigative journalism; journalists took on the role of promoting social responsibility investigating corruption, especially in big business, social institutions and politics
muckraking
a journalist who investigated corruption, especially in big business, social institutions and politics
muckraker
provides the rights to free speech and free press
First Amendment
the prevention, or attempted prevention, of printing or broadcasting materials that are considered by some to be objectable
censorship
refers to all the channels of communication that reach a large audience
mass media
refers to the 1930s when Americans listened to radios for music, drama, comedy, variety shows and news
Golden Age of Radio
a group of stations that broadcasts the same programs at the same time
network
Internet journals written by reporters with specialty fields or interests; also may be written by citizen journalists
Web logs (blogs)
the news organization has both a print publication and an Internet site; media through which consumers obtain news, such as through newspapers and news magazines, television, radio, and the Internet
multiple platforms
may include print, broadcast and Internet; adding audio and video elements to a print story
multiple media
merging of media and platforms
convergence
the reporters, editors, photographers, producers and camera crews who sift through the many happenings of a day to tell you what's important or interesting
journalist
the business of news-gathering and reporting
journalism
to keep an open mind and report both sides of an issue
objective
a journalist who gathers facts and prepares information to send out by mass media to the people who will read or listen to it; also called a correspondent
reporter
a journalist who gathers facts and prepares information to send out by mass media to the people who will read or listen to it; also called a reporter
correspondent
a person who supplies reporters with information
source
editors, producers, publishers and other managers who decide what will get into the paper, onto the Web site or onto the nightly news broadcast
gatekeeper
the moral principals that govern the appropriate conduct for individuals and organizations
ethics
getting all the facts right and always seeking the truth
accuracy
a reputation for being right; credible news organizations and their employees strive to be fair and independent, that is, free from the influence of government, businesses or individuals
credibility
a person, publication, or other record or document that gives timely information.
source
Someone who is interviewed by a reporter but does not want to be named in the article the reporter writes.
anonymous source
the concept of determining how and why information is conveyed through various means.
Media transparency (or transparent media)
The information can be used with no caveats, quoting the source by name.
On the record
The information cannot be used for publication.
Off the record
The information can be published but only under conditions negotiated with the source. Generally, the sources do not want their names published but will agree to a description of their position. AP reporters should object vigorously when a source wants to brief a group of reporters on background and try to persuade the source to put the briefing on the record. These background briefings have become routine in many venues, especially with government officials.
Background
The information can be used but without attribution. The source does not want to be identified in any way, even on condition of anonymity.
Deep background
provides guidelines for news writing. Many newspapers, magazines and public relations offices across the United States use this style.
Associated Press style (AP Style)
In AP style what must you fully spell out in terms of addresses
alley, drive and road